One of the most important ways that you can set up your personal brand is by pegging yourself to people
that already have large crowds.
And I showed you how Victoria is one way that you can do that.
Someone who was very successful at doing this is Jordan Peterson, whose popularity skyrocketed over
a period of one year.
And one of the main reasons that this happened was because Jordan Peterson was a guest speaker on podcasts
that were already famous for people.
Like Joe Rogan.
So that would be one of the simplest ways that you can develop your personal brand is simply solicit
people that already have podcasts that cater to the same audience that you want, or at least that there's
some overlap between their audience and the one that you want, your desirable audience.
And instead of trying to build your own email list or build your own following from scratch, which
is a very slow, tedious, uphill battle, you simply piggyback off of people that already have giant
followings and podcasts is one of the simplest ways to do that.
And we can see Jordan Peterson become an international sensation largely because of these these guest
podcast events that he had.
There are other key lessons we can learn from Jordan Peterson, whether you like him or not.
And one of those is highlighted by Mr. Pfeiffer again, which is that people that are successful and
become leaders, which indeed is what personal brand is fundamentally going to become, whether you're
an influence or a CEO, whatever your aspirations are.
These people are able to tolerate conflict.
Now think about it, a CEO is going to be presented with all sorts of.
Controversy and is going to have to make some very tough decisions, and those decisions are going to
offend a lot of people, but that's what's required to get the job done.
As you become famous as an influence or you're also going to face conflict, some people receive death
threats.
There are people that are going to disagree with what you're saying.
Now, one of the important things I'm going to highlight later is that.
One of the other key ingredients of becoming famous or developing your personal brand is having a strong
point of view.
And the problem with having a strong point of view is that you're opening yourself up to opposition.
Now, if we go back to the Jordan Peterson example, one of the ways that he became famous was he was
on a.
A new show with a journalist and there was an argument about the gender pay gap.
So it was a very controversial stance that Jordan Peterson was taking.
It was a very complicated situation and your ability to withstand that conflict did not quiver and become
anxious in those experiences as one of the ways that you're going to be able to develop your personal
brand.
So develop a thick skin.
Another key thing that Pfeiffer points out is having high energy levels, so people that are successful
and have strong personal brands are often associated with strong energy.
So, for example, we look at cutie pie.
So cutie pie is last I checked, he was the second most influential YouTube or I don't know if that's
still the situation.
But anyways, he was one of the biggest influencers in the YouTube space and he had reviewed a product
that I was managing and it immediately got around 15 million views.
And one of the reasons I think cutie pie is very successful is because he's a high energy person.
People like that, they like energy, they like enthusiasm.
They like people that aren't draining them, but are empowering them, that are energizing them almost
like a battery or an energy source.
So developing your personal brand, I would think about how you can raise your enthusiasm by doing things
like meditation, bodywork.
Exercise.
Breathing exercises, yoga.
These types of things that make you radiate energy rather than being kind of this depressing person
that nobody wants to follow.
Another thing that Pfeiffer points out is that status matters more than where the status came from.
Now, I mentioned earlier that you want to associate with people that are well known brand names using
tools like Taurel and finding those influencers.
So there's a case where you're leveraging people who have big brand names.
I also think it's important to peg yourself to brand names such as having like an A.W. certification.
For example, if you want to develop a personal brand as a database developer or something like that,
if you have experience working for large Fortune 500 companies, for example, you worked at Apple or
Facebook, you should definitely associate with those brands.
But one thing that Pfeiffer is pointing out here is that although those things may be important, like
the source of your status.
The actual position that you held might be more important.
So having a title like chief marketing officer.
Or chief architect, president, vice president, he's saying that his research suggests that these
are actually more important because what happens is status is transferable.
So even if you had a very prestigious position at a low status company, so a company perhaps that isn't
famous, if you do go somewhere else, maybe on a guest blog, a podcast, or to work for another company,
that status transfers, even though the underlying brand may not have as much credibility as an interesting
rule.
It's something you want to think about when you're looking at positions and title names.
Another thing, and this is something people cringe at, is being a self promoter.
To some extent, this is the unfortunate truth about how people develop personal brands as they often
brag and point out.
How they were successful, so people on LinkedIn, for example, are going to post.
I was just rank the number one bestseller on Amazon or I was just recognized by a news channel.
All about me, me, me.
And I don't want you to compromise your ethics and do things that you don't want to do, I mean, I
kind of cringe doing this, but there was an example recently where I wanted to celebrate an achievement
which was getting one hundred thousand students.
So I made this post on LinkedIn and it got almost three thousand views, maybe three thousand views
as of now that I'm writing.
Sixty one reactions, 16 comments.
So.
Pretty successful as a post that I didn't promote or add a whole lot of hashtags on, I just have one
little hashtag, but this is the kind of self promotion that builds up your personal brand.
Now, don't don't take it too far.
Don't come across as too selfish, but occasionally celebrate your own successes.
Because one of the lessons I learned was I often appreciated people that talked about their success
because I learned from it and I found it inspiring.
And I know people that were very successful achieving things, but it would be very private about it
and it actually kind of turned me off because if you're very private, it's almost like you're protecting
it and you don't want anybody else to know the secret sauce.
But when you start talking about your successes in a genuine way, not in a I'm fabricating my own success,
but in an honest and open way, you're you're you're you're showing other people that it's possible
that another person from that small town just like me can really achieve great things.
And that's very inspiring.
And inspiration is one of the things that can help you go viral and can help you actually change people's
lives.
And that's the kind of personal brand that a lot of you probably want to have.