There's a lot of advice out there on careers and specifically on job interviews.
And when I kind of laugh at is how much emphasis people put on things like how well you dress.
Because it's one of those things where people want to feel like there's an easy way to get hired or
to be successful, and it's like if you just dress for success, that's all you need to do.
That's the secret sauce.
And if only life were that easy and there were some quick wins like that, and to some extent it's true,
how you dress is important.
You want to look professional, but in reality it doesn't matter that much, especially on certain markets
like the United States.
What's more important is what your experiences and whether you're a great fit for the position and whether
you're actually able to get along with the people you're interviewing with.
So I find it a bit cheesy.
But when we're talking about personal brands, brands that you really want.
To become popular, to become viral, to become remembered easily, fashion starts to matter a lot.
And this is particularly true when you're going to be on YouTube, you're going to be on LinkedIn video
ads, you're going to be on Instagram, you're going to be on these more broadcast type channels rather
than just one on one interviews, fashion's going to matter.
And it's something that people downplay when they're developing personal brands.
Somebody who gets this is the CEO of Clicker, and you can see him here sitting in a chair.
You'll notice the chair has some color in it, but you'll notice his shirt has a lot of color in it.
And you see this all the time.
We click up, does advertisements that the CEO is always wearing this flashy out of this world iconic
shirt.
And you see the saw the same rainbow like color in their logo over here, you see the same rainbow color
in the user interface.
So he's developed a personal brand that's pegged to the click up brand, and you know what, it's memorable
fashion is one of the easiest ways you can make yourself memorable as long as you kind of consistently
apply a similar scheme to what you wear and you have a strong identity.
Now, if you're just a generic person in a suit and tie or t shirt, that's pretty forgettable.
You're just like everybody else.
But add in something flashy like this, a peculiar mustache, some glasses that glow in the dark, something
bizarre like that.
It works.
It develops your personal brand.
So to highlight a couple of other examples, this is a teaser I gave you earlier.
His name is Ryan Fishkin, founder of CEO, which convert it to Maus Dotcom.
And he's now working on Spark Torah, which is the tool I showed you earlier, a very likeable personality.
He has a very strong personal brand in the tech space, in the Web design space and the digital marketing
space, a renowned person.
But it's interesting when you look at pictures of Rand in in the past.
So, I mean, I've been in this industry for a long time and I've seen this evolution fashion changed
a lot.
I mean, before he looked like kind of a just another person with some facial hair.
But look how much more dramatic his fashion has become.
Not only does he wear really interesting shirts and sweaters with the animals on them and things, but
his hair, look how high it's gone.
Look at his mustache, his curly wax mustache.
Nobody nobody has mustaches like that these days.
This isn't the Wild West.
But it's effective because it's different because it's iconic, you remember it, you remember him.
He's a distinctive personality and he's done a great job of using fashion and hairstyle to communicate
that this is somebody you should notice, somebody that you should remember.
And that's a personal brand that's leverage able and transferable to new projects.
So even though Rand is working on something like Tauro as opposed to malls dot com, his personal brand
carries credibility between those two brands.
Now, another example is this person, she's an actress.
I don't know her name.
She's probably most famous for Sky Castle, which is a famous Korean drama.
Now, I've been watching her in this other Korean drama, and she is this reporter.
But the reporter has a very distinctive identity, almost an androgynous look in her fashion, is very
iconic.
You notice this yellow suit that she's wearing.
She has short hair.
She has a long IT earrings, very distinctive person.
And she's got a peculiar smile, too.
So she's leveraging fashion to make herself more memorable to build this personal brand.
Now, this is a character this isn't the actress's identity, but I thought it was an excellent demonstration
of why this particular character in the show stands out relative to the other ones who are wearing uniforms.
For example, the police officer purposely wear uniforms just to blend in with the other police officers.
But here we have the reporter who's kind of an antagonist who does the very opposite.
She's the opposite of uniformity.
And one of my favorite examples, someone who I think has done an a plus job on personal branding dot
com, was famous for Instagram, social media marketing.
But I really think when it comes to personal branding, her job has been a tremendous achievement.
And I want to highlight later on some of the key things she does with her colors, with her overall
identity, her energy.
There's lots about this person that stands out.
But the one thing that I want to call out here, because I'm talking about fashion is look at her head.
She's got a hit man with a unicorn.
Horn sticking out of it.
How bizarre is that you just got the little unicorn type thing here, too, super bizarre, right?
Super Bowl super dramatic.
I mean, what what professional marketing consultant would ever get up on a camera and put a unicorn
horn on their head?
You got to be pretty confident, you've got to be pretty quirky and you know what, she's doing a great
job of it because I'm not going to forget that she's very memorable.
And there are a million marketing consultants that have solicited me and others that are just completely
forgettable, but not this one.