And this eighth and last Dimension of Quality is the Perceived Quality. This is the perception just like 2
Aesthetics, Aesthetics was look, feel, taste. 3
This Perception is just the mental Perception of a product or service. 4
So when you talk of a car let's say Tesla you have a better Perception of the Quality when you talk 5
of iPhone. 6
You have a better Perception of Quality. 7
So here in this particular Dimension of Quality the way you advertise, the way you pack your product, 8
the way you deliver your product becomes very important. 9
And just look at the iPhone how they advertise, how they deliver that product, their marketplaces, their brand 10
image. 11
All these things add up and gives this particular aspect of quality which is the Perceived Quality. 12
So with this we complete the eight 13
Dimensions of Quality. 14
Now I would challenge you that look at the product or service which you are providing to your customers 15
and go through each of these aspects and see how you deliver that product or service to your customer. 16
So when you deliver a product. 17
What are the Performance characteristics of that product. 18
What are the main Features. 19
What are the additional Features. 20
What is the Reliability of that product, whether that product is Conforming to standards. 21
What is the Durability, what is the Serviceability part of that. 22
What is the Aesthetics that the look feel or smell. 23
You might not be able to judge these things such as Aesthetics and Perception but you can always talk to 24
your customer and see how they look and feel about your product. 25
So do an analysis of all these eight Dimensions of Quality in regards to your own product or service what 26
you are providing to your customers.