So far we have talked about Dr. Deming and we have talked about Dr. Juran both of these have made 2
their name by improving the quality in Japan. 3
Now let's move on to the third main quality guru which is Philip Crosby. Philip Crosby did not earn 4
his name by working in Japan. 5
He is most of modern 6
out of these three which we are talking here. 7
Dr Deming, Juran and Crosby. 8
Crosby is the most modern quality guru. 9
So if we look at the history of Phillip Crosby he started working in 1952 in the field of quality as 10
a test technician in the quality department of Crosley Corporation and then in 1979 he started a management 11
consulting company called Philip Crosby Associates Incorporated and at the same time he published his 12
book. 13
This was his first business book called Quality is Free which really made him famous and he sold 1 14
million copies of that. 15
This book basically emphasised that by investing in quality you get more return, so in a way getting 16
quality or improving quality is free. 17
That was the basic theme of this book that quality is free. 18
You really don't need to spend more money to make a better quality product because you save in other 19
ways. 20
So that was the emphasis of the book which is Quality is Free. 21
So this was the brief history of Philip Crosby.