Coming to this fourth and the last absolute of quality proposed by Philip Crosby which is that The Measurement 1
of Quality is the Price of Nonconformance. How do you measure quality, you measure quality 2
by finding out the cost of quality. 3
Cost of nonconformance, in the cost of quality lectures in this course. 4
We have talked about three types of major costs of quality. 5
The prevention cost, appraisal cost and the failure cost. 6
When we talk of prevention and appraisal those two costs are the price of conformance. 7
That's something that you pay to make sure that your product is right. 8
So you pay to prevent something, you pay to appraise something, so these two aspects together form the 9
price of conformance. 10
The price of nonconformance is the failure cost. 11
Failure could be internal, failure could be external. 12
The key point Crosby wanted to emphasize here was that the management understands the language of money. 13
The dollar value, you need to put the quality in the form of those dollar values, numbers in terms of 14
the price of conformance, numbers in terms of price of non-conformance. 15
If you put those numbers you will be able to convince your management to invest in the processes, to 16
invest in new machinery, to invest in training whatever is required to achieve quality. 17
If you put these numbers in terms of dollar value that can really help in making management quick decisions 18
on these things. 19
So this was the fourth absolute of quality proposed by Philip Crosby which is that the measurement of 20
quality is the price of non-conformance. 21
So with this we completed the discussion on four absolutes provided by Phillip Crosby. 22
There are lots and lots of teaching provided by Phillip Crosby. 23
If you are really interested you can look at the literature, go through the works, buy his books which 24
is let's say Quality is Free, Quality without Tears. Read those things you will learn more about Philip Crosby. 25
But the intent here was just to give you a brief overview of these three quality gurus- Dr Deming, Dr. 26
Juran and Philip Crosby.