(upbeat music)
Instructor: Hello and welcome
to the ultimate Google ads course for beginners.
Thank you for putting your trust in me,
I promise I won't let you down.
Before we dive into the course,
I just want to go through two things very quickly.
The first is, who am I?
And the second is,
what you're going to learn in this course.
So firstly, who am I?
So my name is Joshua George
and I actually own the leading digital marketing agency
in London called ClickSlice
where we specialize in two main services
which is Google Ads and SEO.
I personally manage Google ads accounts
with spends over 500,000 pounds in the space of 12 months.
I don't say this to boast,
I say this to reassure you that what you are learning
is indeed used in a real world,
and you're going to learn the exact process
that I use for clients
that spent tons of money on Google ads.
At present at the agency,
we've currently managed 18 different Google ads accounts
for clients all in the United Kingdom.
Now these clients all vary in size,
they don't all spend 500,000 pound in 12 months,
a lot of them spend a lot, lot less than that.
However, this course brings together all of our processes
and our exact strategies that were used at our agency
and presents it all in a nice bite-size format.
So what are you going to learn in this course?
You're going to learn so much
which is going to be so beneficial.
I'm going to explain to you the Google account hierarchy
so you have a good understanding
of exactly how Google structures your account.
I'm going to show you exactly
how you can set up the Google ads account
from complete scratch.
I'm going to explain to you what a keyword is
and the intent behind one.
On top of that,
I'm going to show you exactly how you can find keywords
to target for your specific business
and I'm going to go in great detail
all about what we call match types
and just how important they are when it comes to keywords.
I'm going to cover what we call negative keywords
and believe me, these are very, very important
and are going to save you so much money
when it comes to running Google ads.
I'm going to show you how you can write killer ads
that generate tons of clicks,
I'm also going to show you how you can create your first ad
and on top of that,
I'm going to show you different business strategies
you can use when it comes to setting up
your whole Google ads campaign.
It doesn't just stop there,
I'm going to go further
and even dig into what we call quality score
and cover every single thing you need to know about it,
I'm going to cover ad extensions, conversion tracking.
So you can be confident,
you know exactly how many conversions you're generating
from the ads you run.
Now, a conversion being a cell or a phone call,
a lead submission.
I'm going to cover all of that as well in this course.
And lastly, I'm also going to cover
how you can optimize your campaigns
to ensure they're running in the most effective way possible
and to ensure that they are generating
the most profit possible for your business.
It's gonna be amazing
and we're going to learn so much together.
So without further ado, let's dive straight into the course.