(calm music)
Instructor: Hello, and welcome to the first section
of this course.
We're going to cover the basics of Google Ads
and how you can actually set up your Google Ads account.
In this section,
we're going to cover what is Google Ads
and where do they appear?
We're also going to look at the Google account hierarchy.
We're going to look at
setting up your first Google account from scratch.
We're going to go into a bit of detail
in location targeting,
and we're also going to look at budgets
and selecting your bidding strategy.
Now, if you already have some experience with Google Ads,
and you understand how it all works,
then you can probably go ahead and skip this section,
as you might find it a little bit too basic.
However, if you have no experience with Google Ads,
then I highly recommend you do not skip any sections
of this course, and you go through the whole thing
section by section, as that will give you
a really good foundational understanding
and will ensure you understand every single element
when it comes to Google Ads.
Without further ado, let's dive into this first section.