Educator: What is Google ads?
Google ads is Google's advertising system
in which advertisers bid on certain keywords
in order for the clickable ads
to appear in Google search results.
What's important to understand is that
when you bid on a keyword,
you are essentially entering a auction
and competing against other advertisers
who are bidding on the same keyword.
You only pay Google when someone clicks your ad.
So, you can essentially get a ad up and running for free,
without ever spending a penny.
On top of this, you can set a maximum CPC,
which stands for Cost Per Click, and basically tell Google,
"this is the maximum amount of money
I'm willing to pay per click."
This makes it extremely flexible as you only pay
what you want to pay.
So now we know that, let me run you through
some astonishing facts
and confirm that you made a good decision
by wanting to learn Google ads.
So first up, google have a 75% market share,
meaning that they are the dominant search engine
in the world.
Whenever someone wants to find out information,
a product or a service,
75% of the time, they will turn to Google,
which is great for us as it means we're gonna get
more eyeballs onto our ads
and more clicks over to our website.
There are 3.5 billion searches every single day,
which just confirms that
people go to Google first and foremost.
Amazon is growing indeed for search for products and so on,
but Google is still the king by far.
71% Of Google's revenue comes from Google ads.
It used to be 97% in the past,
but that's dropped down to 71%
only because Google has dived into other revenue streams,
but 71% is still a whooping number.
And because Google makes so much money from the Google ads,
they try their best and the hardest to make sure
everyone who's running Google ads
actually succeeds as that will mean they'll make more money,
as the people who are succeeding
are going to spend more money and run more ads.
So it's a win-win for both of us.
In 2017, Google made a massive 109 billion.
That's billion. Yes.
B for baseball, $650 million in revenue,
which is absolutely crazy.
And 71% of that revenue came from Google ads.
So if you do the math,
71% of 109,650,000,00
is actually $77,851,500,000,
which is crazy.
So in this course,
I'm going to teach you how you can get a little slice
of that pie because this stuff is super, super powerful,
but here's another astonishing fact,
40 to 50% of all Google searches end in a ad click.
And this is really interesting to know,
as a lot of people say, no one clicks the Google ads.
I never click the Google ads,
my brother and my mom, we never click the Google ads,
ignore that because 40 to 50% of all searches
end in a ad click,
and if there's free 3.5 billion daily searches,
then that's roughly just under
2 billion clicks a day on ads.
So ads are working extremely well
and the main reason why they're working so well
is because Google keeps changing the way ad shows
on the search results page.
So back in the day,
you'd have a big yellow block behind the ad,
which actually stood out quite a bit
and made it obvious it was a ad.
So Google actually changed that over to, what we call
a green ad icon.
And even now they've changed it again,
just a black text literally saying "ad."
It's actually becoming very hard to tell the difference
between a paid ad and a organic listing.
And this is Google's main goal
as the harder it is to distinguish between the two,
the more clicks ads are going to get.
This actually leads on to my last astonishing fact,
45.5% of users do not know the difference between an ad
and a organic result.
So just under half of the people carrying out a search,
don't know the difference between organic and a ad,
which is crazy,
which just shows you how powerful Google ads are.
So now we know what Google ads are.
In the next video, I'm going to show you
where your Google ads can appear.
I'll see you in the next video.