Presenter: Where do Google ads appear?
So Google ads appear in two main places.
The first is a Search Network
and the second is a Display Network.
So knowing which one to choose
for your campaign is extremely important.
So 99% of the time when students come to me
and ask me "What is the best network to display my ads on?"
I always say the Search Network.
So allow me to explain a difference between both of them
and explain exactly why I recommend you go
for the Search Network.
So first off, what is the Search Network?
So the Search Network is simply Google Search.
So this is the most common one.
And you've probably seen it yourself before
in the past multiple times.
You've gone on to Google and you've typed in a phrase
or a keyword like womens boots
and then as you've done that you've see loads of ads
at the top of Google.
You see some ads on the right-hand side of the page here,
but the top two to three results are always going to be ads.
So this is the Google Search Network.
So one of the benefits of advertising and showing your ads
on the Google Search Network is that you can target people
who type for services or products that you offer.
For example, if you offer womens boots
or maybe men's hats, for example,
you can make sure that your products are visible
for when someone types in those searches related
to your products.
So the Google Search Network is extremely powerful
and kinda lie to target the people who are looking
for your products and your services.
The Display Network on the other hand is where you show ads
on external websites.
So websites that are on Google.
So maybe The Wall Street Journal, The New York Times
and so on.
So you would show your ads on these websites
in a display form.
Display form meaning either a banner or image.
So with display ads,
you don't have the opportunity to target a specific group
of people.
Your ad is literally shown to everyone
who's on that website.
So if you do sell let's say men's gloves for example,
and someone lands on that website,
and then we're interested in gloves,
then they're not going to click your ad.
So as a result, typically speaking the conversions
for ads run on the Display Network is usually a lot lower
in comparison to ads run on Google Search Network.
So now we've gone through the theory
of both the Search Network and the Display Network.
Let's go over to my browser and I'll give you a live example
of both of these in the real world.
So I'm now over on my browser.
And if I type in a keyword such as womens boots
and then see what we have and you can see straight away,
we have two ads at the top of the page.
We know there are ad because
they have a little ad symbol right here.
It is very hard to distinguish between an ad and organic.
You do have to look very closely which is exactly
why I was saying Google ads are becoming more
and more powerful as Google is trying
to blend the ads more in with the organic section below.
So at the top of the page, we have two ads right here.
So these are two different companies bidding
on this keyword womens boots.
To the right-hand side of the page,
we have another big section here, all for ads as well.
So the ads you're seeing on this page is ads
on the Google Search Network.
So ads on Google Search Engine.
So if you want your ads to appear on a page like this
at the top of Google, or maybe on the side,
then you need to make sure you go
for the Google Search Network.
Sometimes you can have up to four different ads at the top
of the page.
And typically you have another two to three
at the bottom of the page as well.
So as you can see, we have another three ads
at the bottom of the page.
So let me show you a live example of an ad
on the Display Network.
So over on this website now called Wall Street Journal.
So The Wall Street Journal is simply a news website.
If we scroll down,
the band have a display ad somewhere here on the right
and within three seconds we've already found one.
So this is a display ad coming
from a company called Webcast.
So we actually click the X and then go why this ad?
You can actually see that this ad is getting served
to us from Google.
We know that because we're getting this information
in front of us, which is about how Google show you ads.
So in this instance, this company is displaying the ad
on this website through using a Display Network.
So as you can imagine, I'm on this website right now.
I'm not that interested in Equity Trading,
which is what this ad is about.
So this conversion on this ad isn't going to be that high.
This company is showing the ads on Display Network
and like I said earlier,
there's no real way to really target the people you want
to see your ad when you choose a Display Network.
This is the main reason why I recommend
that everyone should always go
for the Google Search Network.
It's way more targeted, it's way more specific
and you're more likely to have more conversions
and make more money and have a more profitable campaign.
The one thing where display ads come in handy,
is when you really want to increase your brand awareness,
you can obviously run display ads
and let get your brand out there
on so many different websites.
That's it for this one and you now know the difference
between the Google Search Network
and the Google Display Network.
I'll see you in the next video.