Instructor: Google's account hierarchy.
So in this video,
I'm going to go through the main things you need to know
about the structure and the hierarchy
of your Google Ads account.
So let's start off with this image.
From the top down,
you're gonna have your Google Ads account.
Within your Google Ads account,
you're going to have campaigns.
And then within your campaigns,
you're going to have multiple ad groups.
You can have one ad group.
You can have five.
You can even have 100 different ad groups.
Its completely up to you.
And then within each ad group,
you're going to have keywords and your actual ad.
So the ads we saw on Google,
they are created within your ad group,
which is within a campaign.
So just to give you a better idea,
at the account level, so the top level,
you have all the options like setting your email,
your time zone, your billing, adding more users,
where at the campaign level, so the level below,
you have all the options like location targeting,
so that's where you determine
what location you want to target with your ads.
You have your ads schedule, device targeting.
And then below that at the ad group level,
you have the ad rotation as well,
but we'll go through each level in more detail
as we progress throughout the course.
The main element to understand is the hierarchy
and that ad groups are within campaigns.
And at the campaign level is
where you set your location targeting.
So let's imagine you have a furniture website.
It can be a little bit confusing at first
to get your head around it,
and you might already be sitting there or standing
and have a few questions,
such as, "Should my product be in an ad group?
Should it be a campaign?
Should it be a keyword?" and so on and so on.
So I'm going to show you the method that I utilize
and we use for clients as well
to determine whether we should have a campaign
or ad group for our service.
So let's go over to our browser and look at this website,
hygienesuppliesdirect.com, HSD Online.
And just to confirm, this is not my website.
I have no affiliate with this website whatsoever.
I'm just gonna use it as an example throughout the course,
just to give you some live examples
to really help ensure you're getting the most
out of this course.
So as you can see from the website,
they have multiple categories.
They have a category for all their washroom products.
They have a category for hand dryers, heaters,
pest control, home and garden,
cleaning, fans, and so on and so on.
So you can actually look at the navigation
on your actual website
to figure out what campaigns you should have
and what ad groups you should have.
For example, let's look at the fan subcategory.
So under fans, they have three different options.
They have domestic fans, commercial and industrial,
and air cooling.
So within the fan subcategory,
they have three main subcategories.
And then within those subcategories,
they have more products.
Because the products have different keywords,
we have ceiling fans and desk fans,
extractor fans, pedestal fans, and so on and so on,
in this instance, it's going to be best to have a campaign
for each subcategory.
So you'd have one campaign for domestic fans,
and then within that campaign,
you would have ad groups for each particular product.
So we'd have an ad group for ceiling fans,
and then within that ad group,
you would have all of your keywords that you want to bid on,
such as best ceiling fans, cheap ceiling fans,
ceiling fans that are reliable, and so on and so on.
So these are all keywords related to ceiling fans.
So as a result,
ceiling fans should have its own ad group,
and that ad group should be under the main campaign
of domestic fans.
So hopefully you found that useful
and will give you some ideas
on how you can structure your Google Ads account.
But again, don't worry if you don't understand at present,
as I'm going to give you a live example.
But essentially the main takeaway from this
is you have a Google Ads account.
Within that account, you can have multiple campaigns
for each product you offer,
such as maybe air cooling, commercial,
domestic fans, and so on and so on.
And then below that campaign, you'd have your ad groups,
which are the products that come under that subcategory.
And then lastly, you have your keywords and your ads
which are all relevant to that ad group
and that subcategory.
So that's it for this video,
and I'll see you in the next video,
where I'm going to show you
how you can set up a Google Ads account from scratch.