Instructor: In this video,
I'm going to show you how you can set up
a Google Ads account from scratch.
So if you already have a Google Ads account,
then feel free to skip through parts of this video,
to find the bits you are after.
So to set up a Google Ads account,
all you need is two things.
The first is a internet connection,
and the second is a Gmail account.
So go ahead and sign into your Gmail account.
So as you can see,
I'm already signed into one of my Gmail accounts.
And I'm simply going to go over to Google,
and type in Google Ads.
And I'll click the top result in organic.
So I'm not gonna click an ad.
I'm going to the top result in organic.
This will bring up a page which looks something like this.
Do bear in mind, this page is going to change over time.
And you simply need to click start now either here,
or start now at the top.
So let's give that a click.
And then once the page is loaded,
it's going to give you three different options.
So what is your main advertising goal?
Is it to get more calls, get more website sales or signups,
or get more visits to your physical location?
Now you might think these are the only three options
you can choose from.
It's super, super important that you ignore
these three options,
and you actually come all the way down here,
and click switch to expert mode.
Now the reason why we want to do this,
is because the three options you have at the top
is what we call a diluted setup process.
Meaning, all the options to choose from,
for your ad groups,
how you're gonna structure your account,
is completely removed from you, taken out of your hands,
and decided by Google.
Which is what we want to avoid at all cost.
Google ads is extremely powerful,
and we want to have full control over our campaign,
and what triggers our ads to show.
So let's go ahead and click that button right now.
Switch to expert mode.
So this is the page that is going to show.
And as you can see, it is definitely expert mode.
And we have way more options
than we had on the previous screen.
We've actually got eight different
campaign objectives in total.
We've got sales, leads, website traffic,
product and brand consideration.
We've then got brand awareness and reach.
App promotion.
Local store visits.
And we can create a campaign
without any guidance whatsoever.
So that's like expert mode on steroids.
And is one I don't recommend.
If you are feeling overwhelmed with all of the options
you see here, then don't worry,
as nine times out of 10, or 9.9 times out of 10,
the majority of people want to go for
this campaign objective right here, website traffic.
And the main reason being,
is because you are about to learn in this course,
how to set up Google Ads the right way.
If you get the right keywords, the right match types,
you match your destination page
with the right search intent,
everything as I'm about to run through later on the course,
then all you need to do is make sure
you get the right people to visit your website.
And this is the best objective for that.
For example, if you are selling desk fans,
then I'll be showing you how you can get the best people
who are looking to buy desk fans to visit your website.
So website traffic is always going to be the best objective.
So let's go ahead and give that a click.
It'll then bring up another option below,
which is all about the campaign type.
So there used to be just two different campaign types here.
We had search and display.
Which is what I ran through in the previous videos,
the Google Search Network, and the Google Display Network.
But Google have recently added more options.
We have performance max, discovery, shopping, and video.
If you're wondering why some of these
options are grayed out,
it's because to create these type of campaigns,
you have to actually create your Google Ads account first.
So the campaign type we want to go for
is going to be the search campaign.
As you want all ads to show on the Google Search Network.
If you're not sure what the Google Search Network is,
then I highly recommend that you go back
to the previous videos in the course,
as I actually run through the difference
between the Search and the Display Network.
The performance max campaign type,
this is a new one they've added recently.
And it's pretty much a hybrid
between the Search and the Display Network.
Again, I don't want to be showing any ads
on the Display Network,
for the reasons I ran through in the previous videos.
So I'm gonna make sure I go for the search campaign type.
Once you give that a click,
you'll get a couple more options.
You can enter in your website URL,
and just give Google an idea of what campaign settings
you should be using.
However, we don't need much guidance from Google,
as we know what we are doing.
So I always skip this option right here.
You can completely ignore this option as well,
as I'm actually going to go through converge and tracking
later on in the course.
And then finally,
we have the option to put in a name for our campaign.
So going back to that HSD Online website,
the one I'm using as an example
for the purpose of this training course.
Let's imagine I want to set up some ads,
and I want to promote all of my fans, right?
Well, these are the specific type of fans I have for sale.
I've got ceiling fans, desk fans, extractor fans,
tower fans, and so on.
However, all of these fans are what?
They come under what category?
Well, they're all domestic fans, right?
They aren't commercial and industrial.
They are all domestic fans.
So what I'll do is,
I'll have a campaign called domestic fans,
and I'll create ad groups
for my specific type of fans I offer.
So let's go back to Google Ads,
and I'll put in domestic fans, like so.
Again, if you're unsure on why I use this as a name,
I highly recommend to go back to the previous videos,
specifically the Google hierarchy video.
As I go through the Google account structure
in great detail.
So once you put in your campaign name,
simply go ahead and click continue.
And that will bring up the next page,
which I'm going to run through in the next video.
I'll see you there.