Instructor: Welcome back.
Next up, we have Campaign settings.
So the first option we have at the top is to do
with the network your ad is going to show on.
So although we told Google already only show our ads
on the Google search network, you can see by default
that you go ahead and tick both networks.
So do make sure you go ahead and untick Display Network
as we don't wanna ads to show there whatsoever.
Then we'll scroll down and the next option
we have is Locations.
So this is where you're pretty much telling Google
what location do you want your ads to show in?
If you are a business in the UK and you target all of the UK
then you may just want to go ahead and tick United Kingdom.
And that way your ads will only show to people
who are based in the UK.
However, the UK is a country which contains a lot of people.
So if you do go ahead and select a country,
it means that a lot of people are potentially
going to see your ad.
The more people that see your ads also means,
yes, it's more visibility for your business and brand,
but it's going to generate a lot more clicks,
and it's going to cost you a lot more money too.
So please do take that into consideration.
I always recommend to start off by targeting a single city.
If you're a local business, then you target your local city.
So for me, that would actually be London.
And the reason why targeting a city is better
than going full guns blazing and targeting a whole country
is because it allows you to get some data
which you can then use to determine on how you should
adapt your location targeting moving forward.
So if you did want to target a city,
what you can do is go for the third option,
enter another location, and simply enter in the location
you would like to target.
So for me, it would be London.
Once I select London, you can see the potential reach.
So this is the maximum amount of people you can reach
with a ad if you select London,
it's currently 45 million which is a lot.
And if you wanted to target them you'd simply click
the Target button on the right hand side.
Didn't give me a chance to show you that.
So I will just get it up for Manchester.
You click Target, and that will then add it above,
as you can see.
However, if you want to go even more detailed,
and go more granular, you can go to the Advanced search
option right here.
We can then take off London.
And then what we can do is go to a radius option,
change that to let's say 5 miles,
and then enter in London like so.
So let's put in UK to get the right London,
and then click Target.
And what that is going to do is only show your ads
to people who are in a 5 mile radius within central London.
So you can really get as specific as you want and have
full control over the people who are seeing your ads.
If you are a small business and you're running on
a tight budget, then this is a great strategy
you can leverage as what you can do is put a 5 mile,
10 mile radius, whatever radius you deem to be relevant
around your specific business.
You don't just have to enter the radius
around a location like London or a city.
You can even put in a postcode such as E13,
which is a place in the east of London.
So again, you can get as specific as you want.
So what I'll do is I'll come back and just cancel that.
And I actually leave mine to the UK
just for the purpose of this training video.
The majority of people would then move on
to the next section, which is Languages.
However, the majority of people that would do that
would be making a mistake.
And the fact that you are watching this course right now,
well, you are not going to be one of those people
because we actually have some more options
below Location options right here.
And these options are extremely, extremely important.
If you expand the menu you can see we have
two different options,
one for targeting and one for excluding.
Now, by default, it is set to Presence or Interest.
So what this means is that Google is going to show your ad
to anyone who is currently present in the location
you targeted, which for me is United Kingdom,
or to anyone who've also specified interest
in that location.
And as you can see, this is the recommended setting.
So you might think this is the best thing to do, right?
Well, no, it is completely the worst thing you can do
as a Google advertiser.
And the reason being is because if someone is interested
in my location, for example,
someone could be based in Japan,
they could be based in America,
they could be based literally in any country in the world,
but if they specify an interest in my location,
such as using that location in the search term,
then my ad is going to trigger.
So, hopefully you can see just how problematic that can be.
You can potentially be shown ads to people
in other countries who are not even based
in the location that you've just specified.
And Google recommend this option as the best cheaply
because that means you are going to generate more clicks
and guess what, the more clicks you generate,
the more money Google makes.
So it's not always in your best interest to
follow what Google recommends as the best option.
So what I recommend you actually go for
is the second option right here,
Presence, people in or regularly in your targeted locations.
That way your ads will only show to people who are
in or regularly visit your targeted location.
So that's actually a really important thing to
make sure you go ahead and change.
It's gonna save you a lot of money and make sure
you are a smart advertiser.
So once you've done locations, the next option is Language.
It's typically going to be correct by default,
so mine is English.
Don't worry about Audience segments,
or Dynamic Search Ads settings,
gonna go through all of this later on in the course.
Again, same applies to anything you see below More settings.
I'll be going through all of this later on in the course.
The main purpose of these initial videos is to
get your Google ads account set up.
So once you've done all of that, go ahead and click Next.
This will bring up the next section,
which is keywords and ads, which I'm going to run through
in the next video.
See you there.