Instructor: Welcome back.
The next option we have in the account setup process
is budget and bidding.
So this is where we pretty much tell Google
how much money we want to spend every day
running our Google ads.
Now, of course, at this point in the setup process
we're not even sure how much it's going to cost us
to generate one click.
Some search phrases, also known as keywords,
are more expensive than other ones.
So at this point, you can literally enter in
any number here as you wish.
I typically always go for three pound
just because three is my magic number.
Again, don't worry about any advice that Google gives you
to say, it's too low, you need to increase it.
We're only putting in a placeholder figure,
one we can change once we've created our ad account.
In fact, in the next section of the course
when we go through keyword research,
I'll show you how you can find out
exactly how much each click is going to generate you
based on what search term you are targeting.
So put in three pound as your budget, or three dollars,
whatever currency you have selected.
And for the bidding section, this is pretty much
where you determine what metric you want to focus on
when it comes to generating the most amount of visibility
for your Google ads.
We've got a few different options we can select.
The majority of them are going to be greyed out.
As you can see, conversions, conversion value,
we are unable to select any of these.
And the reason being is to bid on a metric
based on conversions,
you need to have some historical data
in your Google Ads account
for Google to understand which specific ads
are performing the best.
Once you have that data,
you can then tell Google to show my ads
based on the ones which are generating
the most amount of conversions.
However, as it's a brand new Google Ads account,
we don't have any of that data
so leave it on clicks for now.
And this basically means to Google
our main goal is to generate as many clicks
on our ads as possible.
You can also set a maximum cost per click as well.
So if you wanna go ahead and do that again,
it doesn't really matter.
And you can change this all later on
in your campaign settings anyway,
but I'll simply put in two pound there
just for the purpose of this training video.
We do have some more options down below
if you click more settings.
We have ad rotation,
but again as we don't really have any ads
at the moment or any historical data,
it's best just to completely ignore this
and then go into the next screen
which is gonna take us into your campaign settings
which I'll be running through in the next video.
Thanks for watching
and I'll see you in the next one.