Narrator: Keywords and ads.
So this section is pretty much irrelevant
in the account setup process
as the course has a dedicated section
on how you can find the best keywords to target.
I also go over the best practices
when creating your Google Ads.
So for now, you can pretty much ignore
everything we have here as remember,
the main goal of these initial videos
is just to create your Google Ads account.
However, annoyingly, if you do leave
some of these fields blank,
then Google actually won't even allow you
to create the Google Ads account.
So it's a little bit annoying.
We've gotta put in this placeholder information
just to create our ad account when in reality,
we're never gonna use this information
and it's all going to be changed
once you create our Google Ad account.
So let's just enter in a random keyword for now.
I'll just go for dog because why not.
For the ad section below,
I'm gonna put in my company domain website,
clickslice.co.uk.
My website is nothing to do about dogs, by the way.
But again, this is all just placeholder information
so we can go ahead and create our account.
So path one, I'll put in dog.
For headline, I'll put in Dog 1.
For headline two below, I'll just copy that
and put in Dog 2.
I'll then put in Dog 3.
That should be enough titles for now.
And description, I will just type in Description Dog 1,
that will do, and Description Dog 2.
Feel free to copy these just to get your ad account live.
Again, just to clarify,
all these things we're entering right now,
they don't matter whatsoever.
We're simply entering some placeholder information
so we can get our Google Ads account live.
The same applies to the next option in the setup process,
which is extensions.
We can actually leave all of this blank.
This part won't actually prevent us,
so go ahead and click Next and we are almost done
and we're on pretty much the last step of the process,
which is reviewing all of the settings we've just inputted,
such as a campaign name, the objective type, the budget,
pretty much everything you just run through.
So it's always good just to double check this information
and make sure you are happy.
If you do have any warnings at the top, like I do,
conversion tracking is not set up,
people in your country have a budget of at least 12 pound,
then again, these are just suggestions by Google.
You don't have to actually go ahead and fix this.
Clearly, this one is based on me spending more money
and Google making more money,
so I'm definitely not gonna fix that.
Again, I covered conversion tracking earlier on
in the previous videos.
So if everything looks good,
you can go ahead and click Next.
And then we have the last section of the setup process
which is where you enter in your billing information
and also select a time zone for your account.
Time zone is actually very, very important
because this cannot be changed
once you create your account, so make sure you go ahead
and select the time zone that you are in
because if this is wrong
and you want to run ads from say 9:00 a.m. to 5:00 p.m.
or if you're in the wrong time zone,
then your ads will be shown at completely different times.
So always makes sure you double check that
and you get that right.
It should be selected right by default anyway.
It's always good to double check.
And you can see at the time of me recording this video,
there's actually an introductory offer
where if I spend 400 pound,
then I actually get another 400 pound in ad credit.
If you don't see the option on your screen,
then it just means Google isn't running
any introductory offer
at the time you're creating your account.
And unfortunately, that is out of my hands.
The remaining options at the bottom
is all related to how you're actually going to pay
for your Google Ads campaign, all the information,
so just go ahead and make sure this is correct.
Just to give a bit of background as well
as to how Google Ads work,
how it works is you pretty much attach your card
to the Google Ads account.
You then generate clicks.
And once you reach a minimum specified threshold,
you'll then have to pay Google for the clicks generated.
You don't literally pay every time someone clicks your ad.
All those clicks tally up and go towards your threshold.
And once you reach in that threshold,
the money is automatically taken from your account.
Just a quick heads up on the billing information,
please make sure you use a card that you actually have.
Do not use any virtual cards or anything like that.
If you do set up a brand new Google Ads account
with a virtual credit card,
your account is going to get suspended.
I've had a lot of messages from people setting up accounts
with virtual credit cards
and all of the accounts has been suspended.
So please make sure you use a real card
that you actually own and have access to.
So once you've entered in all of your billing information
and you've ticked the box at the bottom,
you can go ahead and click Submit.
And that is it, congratulations, you are now all done
and you've created your Google Ads account.
We can then click Explore Your Campaign
and we are now in the back end of our Google Ads campaign.
And the first thing you want to do right away
is go to Campaigns,
go to Campaign and you'll see the campaign right here.
This is the one we just created in the setup process.
And you wanna go ahead and click this arrow right here
and click Pause.
By default, Google will enable it,
meaning your ad is going to be live
and it's gonna be costing you money.
So make sure you go ahead and pause that straight away
as remember this has loads of placeholder information in it.
We just created it to get our account set up.
Now it's set up, we no longer need it.
So you can actually go ahead select it
and actually just remove it from your ad account completely
by clicking Confirm.
That will then remove it from your account
and you'll have no active campaigns in your ad account.
So congratulations, you are now ready to start exploring
your Google Ads account,
exploring all of the amazing features
that Google provides us as advertisers
and start to generate some revenue for your business.
So I will see you in the next section
which is keyword research,
where I'll be running through how you can find
the best keywords to target for your specific business.
Thanks for watching and I'll see you there.