(peaceful music)
Instructor: Keyword research.
In this section of the course, I'm going to cover
what is a keyword and understanding the intent behind one.
Really, really important as if you target keywords
with not a lot of high buyer intent behind them,
you're going to find it quite difficult to actually make
some money when it comes to running Google ads.
I'm also going to cover the three methods you can use
to come up with keyword ideas to target.
I'm going to show you how you should organize
your keywords by themes,
which is going to make your life so much more easier.
And I'm going to explain what we call keyword match types
in great detail.
And lastly, we're also going to cover
what we call negative keywords.
So without further ado, let's dive into this section.