Instructor: Welcome back.
In this video, I'm going to show you one method
you can utilize to find keywords you can target
for your website.
So as you can see, I'm in my Google Ads account.
I have my campaign set up,
and I have my ad group set up as well under my campaign.
So we've got domestic fans.
This is our campaign.
And within that campaign, we have our first ad group,
which at present is just called Ad group 1,
as that is the name we gave that ad group
when we set up our Google Ads account.
If you skipped out the videos in the first section
because you already have a Google account set up,
then simply all you need to do
to get to the screen we're on right now
is simply create a new campaign.
So if you don't know how to create a new campaign,
all you need to do is go to All campaigns at the top
and then click this button right here
that says New Campaign,
and then just follow the process we went through
in the previous section of the course
to get to the screen we're going to be on now.
So essentially let's go through this now.
So let's go to our campaign,
which is all about domestic fans.
And just to confirm, we're going to be using this website
as an example throughout the whole course
as we build out a real and live Google Ads campaign.
So we'll go in with the fan category,
and we simply pick domestic fans as our main campaign.
So as a result, we have domestic fans,
and then within domestic fans, we have our ad group.
So let's go into our ad group
and actually rename this right now.
So let's go to domestic fans, go to ad groups.
This will view all of our ad groups, which we only have one,
as we created one in the setup process.
And I'm simply gonna click this edit icon
and give that the name of the ad group
which we want to target.
So we're gonna start off with the top one,
which I believe was ceiling fans.
So it is indeed.
Let's open that in a new tab.
So what I'm going to do is rename this ad group
to Ceiling Fans.
Reason why is because this whole ad group,
all the keywords withinside this ad group,
all the ads are all going to be about ceiling fans.
So now we have our ad group called Ceiling Fans.
So let's go into our ad group and add some keywords.
So once you're within your ad group,
you now have the opportunity to add some keywords.
So as you can see at the moment,
it says, "You don't have any enabled keywords."
So to add some keywords,
all we need to do is click this button right here.
This will now open a screen like this.
So what you can do is simply enter your keywords,
such as ceiling fans and best ceiling fans and so on,
but that's not the best thing to do,
as there's a lot of guesswork involved in that,
and I wouldn't actually recommend that at all.
What I'm going to show you in this video
is extremely powerful and very easy to do.
If you look to the right-hand side of the page,
we have this option right here, Get keyword ideas.
Enter a related website.
So what we can do is actually over to our website,
find our page which is related to our ad group,
so it's going to be ceiling fans,
which is the one I have open already here.
We can simply take this URL, Control + C,
go back to AdWords, and paste that in, Control + V,
and then click Enter.
And now what Google is going to do,
it's going to analyze our URL
and pick loads of relevant keywords
which it believes is relevant to this URL.
So as you can see, it's found ceiling fans,
outdoor ceiling fans, ceiling fans with lights,
white ceiling fan.
So tons and tons of different ideas.
So what you can do is actually go through these keywords
and just add any of them you think are gonna be applicable.
You can go for ceiling fans and give that a plus.
You wanna add it to your keyword list.
You can go with ceiling fans with lights,
ceiling fans with remote.
The idea is just to go through the keywords
and pick which ones you believe are relevant to you.
Now, do bear in mind you can enter any URL here.
You don't just have to enter your website URL.
For example, if one of the keywords you are targeting
is going to be ceiling fans,
then instead of just using your website,
you can actually go over to Google and type in ceiling fans.
Go down to the website number one in organic,
so the ones that aren't paying for ads.
So let's take this website right here.
We can copy this URL, copy link address.
Go back to Google Ads, and then paste in that URL,
and then Google will tell you all the keywords
which are relevant to that URL
which you can then pick and choose from
if you wanna include it in part of your Google Ads campaign.
And as you can see, we now have some new keywords.
We have ceiling fan blades.
We have contemporary ceiling fans and so on and so on.
So you can literally rinse and repeat this
to get tons of keyword ideas.
So what I'm going to do is simply add some more keywords.
I'll go for ceiling without lights, outdoor ceiling,
outdoor fan, modern.
We've got cheap ceiling fans, which is quite interesting,
large ceiling fans, ceiling fan price,
which is probably not a good one, actually,
as someone who typed in ceiling fan price,
they just wanna know the price of a fan.
They're not dedicated to buy one.
So let's take that off and then click See More
and get some more ideas.
So we have ceiling fans for sale, cool ceiling fans,
Hunter ceiling fans.
I'm not sure what that actually is, but it sounds good.
We've got modern again.
You can keep on scrolling down just to find more keywords
which you believe are going to be relevant.
And like I said, you can easily rinse and repeat this.
So you can go back to Google.
And instead of taking the website
in position one in organic,
you can take the one in position two.
Go back to Google Ads and remove the other one.
Paste in a new URL and then click Enter,
and it will give you more and more keywords.
So let me add a few more keywords just very quickly.
We've seen these ones already.
We've got bedroom. Let's add that one.
We've seen cool. We've got kitchen.
Oh, we've got remote control fan.
Let's put that one in as well.
We've got fan design,
not really relevant to our ceiling fans.
We've got low-profile ceiling fans,
large ceiling fans, and so on.
So hopefully you get the point
of what I'm trying to get across here.
This method is super powerful to get tons of keyword ideas.
So once you finish compiling all of your keywords
and you're happy with your list,
do not go ahead and click Save.
I repeat, do not go ahead and click save.
What we want to do is literally compile a big list
of all these keywords on a spreadsheet
where we're going to format them
and then upload them to Google in one go.
This is gonna make your life so much more easier
and allow you to keep your Google Ads account nice
and tidy and organized.
So what I'm going to do is copy all of these keywords.
Control + C.
Go over to my spreadsheet, which I'm going to upload
as a downloadable resource for you,
so don't worry about that.
And I'm simply going to paste all of my keywords I've found
in the keyword column.
So for now, you can ignore the column that says themes.
For now, we simply want to build a massive list
of all of the keywords that we can target
for one of our product categories.
And once we've done that, I'm going to go through
how we can categorize our keywords,
all by thematically related themes.
But for now, the main goal is just
to get a big list of relevant keywords.
So in the next video, I'm going to run you
through another method you can utilize to find keywords,
and we're simply going to add those new keywords
to this list and keep building it up and building it up.