-: Another method we can utilize
to find tons of keyword ideas for our website
is to use Google Keyword Planner Tool.
So let me come off this, from the previous video,
let's click cancel.
We don't need to add these keywords right now.
Like I said, the main aim of this section
is just to get loads of keywords on a spreadsheet
and then go for the data after.
So, to access your Keyword Planner Tool,
you simply need to go over to the top
where it says tools and settings.
Now you can do this from any page your on,
whether it's overview, whether it's your campaign,
your ad group,
you simply need to go over to tools and settings.
And then under the planning section,
you want to go to keyword planner.
So let's give that a click now,
and now you can see, we have two options,
discover new keywords or get search volume and forecasts.
So as we're looking to get more keyword ideas,
we want to go for the first option, discover new keywords.
Once you give that a click,
you're going to have two options, once again,
start with keywords or start with a website.
So we've just done this option already
in the previous video.
So let's start with, start with keywords.
So the best thing to do is type in a broad keyword.
So as our ad group is about ceiling fans,
I'm simply going to type in ceiling fans.
There is a box below your keyword,
which says include brand name in results.
So this all depends on what you're targeting
and what you're trying to market.
If you're marketing a product,
which is predominantly dominated by large brands,
then what you're going to find is a lot of the keywords
you discover are going to have brands in them.
For example, if your company sells mobile phones,
then you might want to untick this option.
As a lot of the keyword ideas you're going to get
are all going to be based around Apple and Samsung
as those two companies obviously dominate
the mobile phone sector.
So what I'm going to do for now
is leave ceiling fans ticked.
But again, it comes down to preference and your keyword,
whether you should tick or untick this option.
So once you confirmed your keyword,
you simply need to click, get results.
Google is now going to search its whole database
and find tons of keywords,
which are related to ceiling fans
that you can target for your campaign.
What's really good about the Google Keyword Planner Tool
is that it gives you an estimate
of the average Cost Per Click,
to be at the top of page one.
So for example, we have this keyword right here,
Hunter ceiling fans.
This keyword gets searched
for roughly 100 to 1000 times per month.
The competition for this keyword is high,
which means there are a lot of other companies
also bidding on the keyword, Hunter ceiling fans.
If we go to the right-hand side of the page,
we can see at a top of page bid,
which is the low range,
is roughly 18 Pence Per Click
and the top of page bid,
so we have to be at the top of page one for this keyword,
you're roughly going to spend the 67 Pence Per Click.
This is really handy to know
as if you know your profit margins
and how much you sell your products for,
maybe it's a fixed price.
You can really dive into the data and determine,
is this a price you can afford to pay for a click?
Is this a price you can afford to pay for a click and so on,
but essentially,
as you can see with the Keyword Planner Tool,
we have tons and tons of keyword ideas.
We actually have over 1000 keyword ideas in total,
which is crazy as I just typed in one keyword.
Now, as you can imagine,
out of these 1068 keywords that people have discovered,
not all of them are going to be applicable to your website.
So instead of simply just clicking a keyword
and then go and add it to one of your campaigns
and your ad groups,
it's far better to download
all of the keywords you see here,
add them to your keyword research template
and then sort the keywords out
by fanatically related themes.
So don't worry about what that means now,
I'm just giving you a good overview of the whole process.
And we're going to go through that in great detail
once we found all of our keywords anyway.
So to download all the keywords,
what you want to do is go to the left
and simply tick this box.
And it goes to the right hand side of the screen at the top
and click download keyword ideas.
You have two options to download your keywords.
You can go for CSV or Google Sheets.
I always like to go for a CSV,
but if you do use Google Sheets,
then feel free to select Google Sheets.
So I'm going to go for CSV file
and that's now going to download all of these 1068 keywords.
So once you've downloaded the file and you've opened it,
it's going to look something like this.
There's going to be tons of data on here.
However, as we're only trying
to get keyword ideas at present,
all we need to focus on is the actual keywords.
So as I said,
there's over 1000 different keywords to look at,
for ceiling fans and for the purpose of this training video,
I'm only going to copy, let's say the first 50,
or maybe even the first 100.
This will make sure our spreadsheet doesn't get too long
and take us too long to go through all of the data.
So I'm going to copy up here, 100.
Actually I have 97 selected.
So I need to go down, three more.
So let's go for this one and go back up.
Now I have 100 keywords selected.
So I'm going to copy that and simply add it
to our main keyword research template.
Paste.
So again, these are all keywords related to ceiling fans.
We all going to have duplicates here,
which isn't a problem at all
as we're going to remove these later on down the line.
So just to summarize what we've done so far
is we've used two different methods
to find tons of keyword ideas
for one of our categories on our website.
So now let me show you another method.
There's so many methods you can utilize.
I really want to make sure I cover
all aspects of keyword research,
just to make sure you can find
literally every keyword possible for your website.
So let's dive into the next video
where I'm going to cover method three,
which is going to be using an external tool called SEMrush.