Instructor: SEMrush is a great tool you can use
to find tons of more keyword ideas for your website.
So SEMrush is an online tool for what digital marketers,
it's for people who run Google ads,
email marketing, SEOs, and so on and so on.
So SEMrush is extremely powerful.
It is a paid tool and the prices are pretty expensive
to be honest, especially if you're starting out.
They start from $99 per month.
However, you can sign up to SEMrush using a free trial,
and this will give you access to SEMrush for seven days
for completely free.
It won't cost you a penny.
Now seven days is more than enough time to action
everything I'm going to teach you in this course,
which to be fair, you only really need SEMrush
when it comes to doing keyword research.
So my advice to you would be
if you're running on a tight budget
or maybe just don't fancy spending $100,
which I don't blame you, because I don't either,
I would simply sign up for SEMrush using a free trial,
carry out all of your keyword research
and then simply cancel your subscription
before you reach the seven days.
This way you won't get charged,
but you can still take benefit
of the full features of SEMrush,
and believe me, it is extremely, extremely powerful.
Just one thing to bear in mind
is that when you do sign up for the free trial,
you do have to enter your credit card information,
so just be sure that you do set a reminder to cancel,
otherwise you will get charged automatically.
So I highly recommend you sign up and get full access
for at least seven days because it is extremely powerful,
and then after that,
just simply cancel if you don't want it.
But essentially once you signed up for SEMrush,
you want to make sure you're on the Dashboard tab,
and then once you're on that Dashboard tab,
you simply want to plug in one of the keywords
you're targeting.
So for me, it's going to be ceiling fans
and simply click Search.
So SEMrush has a really powerful keyword research tool
built into it, and it gives you tons and tons
of information.
You can also filter your keyword data by country as well,
which is what I really like to see
as it gives you a really good insight
on exactly what people are searching for
based on what country they're in.
For example, right now, we're looking at
all of the information for ceiling fans
on the database on United States.
However, we can click the dropdown menu
and go for United Kingdom, Australia,
Germany, France, Spain, and any other country you choose.
So for ceiling fans, it has a global monthly search volume
of over 525,000.
That is a lot of searches every single month.
So what that means is every month,
there's over 525,000 people who all go into Google
and type in the keyword ceiling fans.
So if you scroll down and look at keyword variations,
you can see we have lots and lots of keywords.
If you remember correctly in the last video
for the Google Keyword Planner tool,
we actually had around 106,000 different keywords,
where with SEMrush, we're now getting 154,000 keywords,
so we get more keyword ideas.
This is the reason why you want to use
multiple keyword research processes,
combine them all together to get a big master list
of all the keywords you can target.
So let's click this button right now
and view all 154,000 keywords,
and look at all the keyword ideas
SEMrush is suggesting to us.
And as you can see, once the page loads,
we have all of our keywords down here.
White ceiling fan, bladeless ceiling fan,
ceiling fan wiring, tons of tons of different keyword ideas.
If you look at the top, we have volume,
so how many times this keyword gets searched
for every single month.
We have the general trend of that keyword.
So if a keyword trend is going down,
then it's a good indication
that maybe that keyword isn't as popular anymore.
We have KD, which stands for keyword difficulty.
You can completely ignore this.
This is based on ranking in Google in the organic section.
We had the average CPC as well,
so the amount you're gonna spend per click.
Do bear in mind that these numbers you're seeing here
on the CPC are just averages,
so try not to take them for literally how they are.
But one of my favorite things about SEMrush
is that it sorts the keyword by categories.
Now you're probably thinking,
okay, Josh, this is really good,
but why is it any better than the Keyword Planner Tool?
The reason why I'm such a big fan of SEMrush
is because it sorts the keywords by themes as well.
So as you can see, we have a theme for lights,
a theme for Hunter, a theme for remotes.
So what I mean by theme is I mean
lots of thematically related keywords.
So if I click the theme for Hunter,
you can see that SEMrush is now going to filter
through all of those keywords and only show me the keywords
which are relevant to the theme of Hunter.
So Hunter ceiling fans, Hunter ceiling fan remotes,
Hunter low profile ceiling fans.
These are all keywords to do with the theme of Hunter,
which for those who don't know,
a Hunter ceiling fan is a type of ceiling fan.
So if you remember correctly,
what I said a couple of videos ago
is the main aim is to get tons of keyword ideas
on our main spreadsheet, like so,
and then sort out our keywords by themes.
So the fact that you can have your keywords
already sorted out by themes on SEMrush
is going to save us tons of time,
and is the reason why I'm such a big fan of this tool.
So once you're on this page,
you can either download all of these keywords
or you can download keywords by theme.
Now downloading keywords by theme, like I said,
is going to save you so much time,
so I highly recommend you pick a theme
and download those keywords
and then add it to your spreadsheet.
Now do bear in mind if you are a local business,
then the keyword research process
should be a little more straightforward
than what we're doing now, as local business keywords
are typically made up of two components,
which is a service and a location,
so plumber and London,
so your main keywords are going to be plumber, London,
London plumbers, plumbing company in London,
and so on and so on.
However, if you are operating a e-commerce store
or a larger website, then this is by far
the best way to find out all of those keywords.
So what I'm going to do now is download all of the keywords
and let's go for the outdoor theme.
So let's click outdoor, and you can see that in total,
we have 4,239 keywords, which are all relevant
and come under the theme of outdoor.
You can actually see how many keywords you have
by looking at this number right here.
So for the purpose of this course,
I don't want to download too many keywords.
I want to keep it nice and straightforward.
So what I'm going to do is find a keyword theme
that doesn't have that many keywords in it.
So maybe hanging, let's have a look at hanging keywords.
That has 838 keywords.
So once this data has now loaded,
I'm simply going to export all the keywords
which are related to the hanging theme.
So I'm going to go for CSV.
This is now going to download a file,
which looks exactly like this, so let me give this an open.
So once you open the spreadsheet,
it's going to look like this.
We have quite a lot of data and quite a lot of columns
on the spreadsheet.
However, we only need the first column,
which has all to do with keywords.
So let me copy the first 100 keywords.
Oh, I've gone past it right there.
There you go, 100 keywords.
We can see that is 100 as we have the countdown here.
So I'm simply going to copy all of these
hanging related keywords,
go back to my main keyword research spreadsheet,
and I simply scroll to the bottom
and then paste in all of those keywords.
So once I've done that, I can now close this spreadsheet
as it's not really needed,
and I can start working on my main spreadsheet.
So what I'm going to do in the next video
is I'm going to show you exactly
how we can filter through all of these keywords
and categorize them by themes,
which is going to make our life so much more easier
when it comes to creating your ad groups
and creating your actual ads.
I'll see you in the next video.