(gentle music)
Narrator: Creating Your Ads, in this section,
I'm going to go through the evolution
of how ads appear in Google,
and believe me, it's very, very interesting.
I'm also going to go through the best practices
for writing killer ad text.
It's really important you understand how to write ads,
which are going to generate your business clicks.
We're going to look at how
to create your first Google ad from scratch.
I'm going to cover everything you need
to know when it comes to ad rotation,
and I'm also going to cover
how you can create an ad schedule to suit your business.
So let's hop straight into this section.