Instructor: Before we dive into the fine details
of going through exactly how to create a Google Ad,
I thought it would be really good to go
for the evolution of Google Ads.
So Google Ads have changed so many times over the years
and the way they're look in Google is always changing.
So this is how a Google Ad used to look in the year 2000.
So some of you may be quite familiar with
how this Google actually looks.
It was quite clunky, messy.
The ads always stood out.
We had ads on the right-hand side of the page
with a nice little colored section behind it.
We had ads up the top.
We had a whole banner up here as well.
Just really, really old fashioned Google.
Google since moved on from this layout
and went to this layout in 2007.
So as you can see,
they removed the kind of blocks
on the right-hand side of the screen
and actually added this massive colored section
behind the top three, which indicated these were ads.
So as you can see, back in the day,
it was very, very easy to spot a Google Ad,
which if you think about it
is not really a good thing for Google.
If Google know the top results are ads,
then people are less likely to click onto them
because they're paid advertisements.
So as a result, Google is going to make less money
as less people are clicking on their ads.
So over time, Google has been changing the ads constantly
to ensure they're not as obtrusive.
So this is another example of what Google went to
in 2017/2018.
You can see they actually removed the whole colored section
and what they'd done instead was simply
add a little colored Ad icon right next to the URL.
So as you can see, this was a lot less obvious
than what they used to have in the past.
However, Google went one step further
and they actually removed the colored section.
So this is what it used to look like not too long ago.
And if you look carefully,
you can see the top three results for this keyword,
womens boots, are all actually ads.
It is quite hard to see it
since they removed the colored background.
However, if you do look closely,
you can see indeed these are actual ads.
However that wasn't enough to satisfy Google.
So they've gone one step further.
And what we have now to date is a black Ad text,
which literally just says Ad
with no background color at all.
So as you can see,
what we have at present is a lot less obtrusive
than what we first had when Google launched Google Ads
in the year 2000.
So the main aim of Google is to get more people clicking
over to the ads.
So what does that mean for you as a deal or ad advertiser?
Well, it's actually a good thing
as there are a lot of people out there
who aren't too fond of Google Ads
and they just see it as a scam
and don't wanna click any website at the top if it's an ad.
However, since your ad now blends in
with the organic section a lot better,
people are going to click over onto your ad
without knowing its ad in the first place.
So what does that mean for you?
It means more clicks over to your website
and your landing pages,
more eyeballs on your website and your brand.
It's all good news for us.
The only people who really suffer from these updates
are people who are just doing SEO.
So people who are trying to pay it in the organic section,
which is a section you see below the paid advertisements.
But the main takeaway of this video
is that Google Ads are always changing.
So just be aware of that, but that is it for now.
And I'll see you in the next video
where I'm going to walk you through
the best practices for curating killer Google Ads.
I'll see you there.