Narrator: Ad schedule, within your Google ads account,
you have the opportunity to create an ad schedule,
just for your campaigns.
So by default, if you don't create an ad schedule,
then what Google is going to do
is show your ad every single day of the week.
So Monday to Sunday, and 24/7 as well.
So, what you want to do is make sure you go
into your ads account, and create an ad schedule.
So an ad schedule gives you the opportunity to say,
hey, Google, only show my ads on Mondays.
Maybe only show on Tuesdays, Wednesdays and so on and so on.
You can also tell Google to only show your ad,
between specific timeframes,
such as from 9:00 AM to 5:00 PM,
which might be the hours that your business operates.
However, you can also go
over your business operation timeframes,
and say from 9:00 AM to 9:00 PM.
The choice is completely up to you.
So let's head over to our Google dashboard,
and I'll show you exactly how you can create an ad schedule,
for your campaign.
So once you logged in to your Google ads account,
what you need to do
is go to the overview section of your account.
And on the left-hand side,
you'll see we have ad schedule right here.
So let's give that a click and expand the menu.
And as you can see, we have three options,
or we have four in total, sorry.
We have ad schedule, day and hour, day, and then hour.
The one you want to focus on is going
to be the top one, ad schedule.
So to create a schedule,
all you need to do is click edit ad schedule.
And then we now need to select the campaign type,
which you want to apply the schedule to.
So as we only have one campaign,
it's going to be this one right here, domestic fans.
But before I click this and get into all the details,
it's really important to note
that when you create an ad schedule,
it's only going to apply to the campaign you select.
So if I apply my ad schedule to this campaign,
and then three months later down the line,
I create a new campaign,
this ad schedule is not going to be live on that campaign.
So do bear that in mind,
if you intend on creating multiple campaigns,
later down the line.
So let's go ahead and click domestic fans.
And as you can see, by default, it says all days,
and from 12:00 to 12:00 which had 24 hours a day.
So we can actually click the drop down arrow
and see multiple options.
So we can tell Google to only show ads to users,
between Monday to Friday, which would be weekdays.
We can say Saturday to Sundays, which would be the weekends,
or we can go for one of the blow options,
and pick a specific date.
So I'm going to go for Monday to Fridays,
and I'm going to go for 9:00 AM, to 5:00 PM.
So let's go to 9:00 AM right here,
and then scroll down to 5:00 PM
which is going to be 1700, like so.
So I get a lot of questions from people saying,
should I show my ads from the time my business opens?
Yes, that is a good idea.
However, you can also make your ad show,
maybe half hour before your business opens.
So if you open at 9:00 AM,
then you can show your ad from 8:30,
just in case you wanna target anyone
who's getting into the office early,
and you want to ensure you have the visibility,
and you have an ad in front of those eyeballs.
It all comes down to preference.
Add it to new account
and when setting up an account from scratch,
we won't have any data to base our decisions on.
However, when you'd be running your ad for a long time,
you can actually look at your ad schedule and see exactly
what hours of the day,
are producing the most amount of clicks.
For example, you could find out that Mondays at 2:00 PM,
that is when the majority
of people are carrying out a search, and seeing your ad.
So you may want to allocate more of your budget
to that specific day and time.
However, let me just add a specific date just
to show you how to do that.
So let's we want our ads to run on Monday,
and we want them to run from 1:00 PM to 2:00 PM,
only on Monday.
So 1:00 PM like so.
I mean to find 1400 for 2:00 PM or like so.
So this is telling Google now to show my ads
on Monday to Fridays, and on Mondays only from 1:00 to 2:00.
So, as we have Monday in there twice,
this is going to be a bit conflicting,
because in the top line we're telling Google show our ad
from Monday to Friday, from 8:30 to 5:00 PM,
and then we're also telling Google actually on Monday,
just show it between 1:00 and 2:00.
So if you wanted to run your ad from Monday to Friday,
so all weekdays, but on one specific day,
you want to go for a timeframe,
then what you need to do is add each day individually.
So I would add Tuesday, and I would simply put in 8:30,
like so and then go for five o'clock.
And then do exactly the same thing
for every day of the week.
So add Wednesday, and then at another one for Thursday
and Friday and so on.
So hopefully that gives you a good idea
of exactly how you can customize
and make your own ad schedule.
If you want to delete any of the options you've just added,
all we need to do is go to the right-hand side
and then click the X icon.
Once you're happy with the ad schedule you've created,
all you need to do is click save,
and that is now going to be added to your campaign.
And as you can see,
we can get tons of information about all
of our ad schedules such as how many clicks are getting,
how many impressions that ad is getting.
So how many times the ad is being seen,
the click through rate, the average cost per click,
the overall costs and so on and so on.
The average cost per click is actually quite interesting
to look at it as there's actually a lot
of client accounts I've looked at,
where the average cost per click has been cheaper,
on a specific day than it has in comparison to another day.
So, I highly recommend you set up an ad schedule,
and then review the data every month just
to see exactly what's going on in your account,
and that way you'll be able to make smart optimizations,
in the best way possible.