(calm music)
Instructor: Bidding strategies.
In this section of the course,
I'm going to walk you through all the bidding strategies
that Google allow you to choose from.
Now, a bidding strategy is essentially the strategy
you use to determine how you bid on a keyword.
There are tons of different strategies you can choose from,
such as target CPA, target ROAS,
which stands for return on ad spend.
We have maximize clicks,
maximize conversions, target impression share.
We have manual CPC and we also have enhanced CPC.
So let's hop into this section of the course
and go through exactly what each
and every one of these actually mean.