Instructor: Maximize Clicks.
When you choose maximize clicks as your bidding strategy,
Google will work to get as many clicks as possible
while spending your daily budget.
This strategy can be great if you're trying to drive
more volume to your website for branding and list building,
or if you have a very strong conversion performance
and you want to find more volume.
So the main objective of maximize clicks, like I just said,
is to get as much traffic to your site as possible.
So if you're looking to get as much data on site behavior
as possible, and just get visitors in your door
without worrying too much about specific cost objectives,
then this can be helpful.
So how does it work?
So Google will try to get you as many clicks as possible
by choosing the right bids across your keywords
using this main strategy.
You can set a maximum cost per click bid limit, which means,
yes, you're trying to get the most clicks possible,
however, you can tell Google do not pay any more
than this specific amount for any click we generate.
So spend is capped at the campaign daily budget.
You can also use portfolio bid strategies,
which allowed you to apply this automation
to just a specific set of keywords,
all of inside the same campaign.
Now, whilst this might sound great,
I'm not actually a big fan of this
as when it comes to reviewing your data,
it's going to be impossible to know
what's actually going on.
You could see your daily spend of $100
could lead to maybe six conversions.
You don't know whether those six conversions
came from this bidding strategy, maximize clicks,
or did it come from the other bidding strategy,
which you have applied to the overall campaign.
So just to confirm, bidding strategies are applied
at the campaign level,
however, you can apply bidding strategies
to individual keywords using the portfolio bid strategy,
which is something I do not recommend you do.
As I had just said, it's going to make you life
a whole lot harder when it comes to reviewing the data.
So let's look at a live scenario of this.
Let's imagine you sell football boots on your website
and the data shows you that using manual cost per click
as a bidding strategy is giving you good results.
You now want to release a new product,
which is football pumps,
so nothing to do with football boots.
So you can't just use the data you have for football boots
and apply it to football pumps.
Football pumps is also a low volume searched keyword
in your targeted locations.
And you want to drive as much traffic as possible
to your new product page.
You could use maximize clicks as the bidding strategy,
just to generate an influx of traffic,
which is going to help get more feedback,
product improvements, website improvements, and so on.
So you can actually apply maximize clicks
as a bidding strategy to these keywords
to reach your main goal.
Now do bear in mind, like I said,
you can apply these at the portfolio level,
which is going to apply it to just those specific keywords,
or you can create a new campaign
and just have those keywords in it.
It completely comes down to your choice.
That is it for this strategy and in the next video,
we're going to go through maximize conversions.
I'll see you there.