Narrator: Maximize conversions.
So this one is kind of self explanatory,
Google will essentially try to maximize
the amount of conversions you have
in your Google Ads account.
So, the main objective, like I just said,
is to generate the most amount of conversions possible
from your daily ad budget.
So how does it all work?
So Google will optimize your bids and ads
to try and generate you the most conversions possible.
For this to work,
you must have conversion data in your ads account
to use this strategy.
As you can imagine,
the more date you have,
the more effective this strategy will be
as the more reliable your data is going to be.
So let's look at a scenario of this.
So let's imagine you have an aged ads account
with tons and tons of data within it,
your ad spend is split evenly
across two different ad groups.
You notice that all of your conversions
are coming from one specific ad group.
You could use this bidding strategy
for Google to bid more aggressively
on the ad group which is performing better
and generating the bulk of conversions.
This will save you a ton of time
having to go into the AdWords account
and make the optimizations yourself.
It's really important to note as well
that with this strategy.
Google doesn't take into consideration
how much each conversion is worth to you.
So if we use another scenario,
you have two different ad groups,
the first ad group generated five conversions
and the second ad group generated three conversions.
So if you went for maximize conversions,
Google would optimize the first ad group more
as it's generated more conversions
and it's performing better than the other ad group.
However, these conversions on your first ad group
might be conversions that have a lower value in revenue,
where the other three conversions
could be really, really high in terms of revenue
so those three conversions are actually worth
more to your business
than those five conversions from the first ad group.
So do bear that in mind
when it comes to picking this strategy
and try to take all things into consideration.
I'm not really a big fan of this strategy if I'm honest,
just for the reason I've explained,
however it does work very well in a lot of case scenarios
like the first one I've just given you on my screen,
so just be careful not to trip yourself up
and take things all into consideration
when making your decision
on what bidding strategy to select.
In the next video,
I'm going to cover the bidding strategy
target impression share.
I'll see you there.