Hey everyone,

Just wanted to drop a quick note here to let you know that Google has removed the below two bidding strategies:

• Target CPA

• Target ROAS

They can be replaced with two new bidding strategies:

• Maximize Conversions

• Maximize Conversion Value

For clarity:

Target CPA updated to Maximize Conversions

Target ROAST updated to Maximize Conversion Value

These are pretty much the same version of the older bidding strategies but they’re aimed at being a little more efficient. In fact, both of them have optional placeholders for CPA and ROAS figures you are aiming for.

In reality, both work pretty much the same as the original strategies, however, as it is an update, I still wanted to let you know!

See you in the next one!

Kind regards

Joshua