(upbeat music)
Instructor: Google Dynamics.
In this section of the course,
I'm going to go through the importance
of what we call Quality Score.
I'm going to go for the four different components
that make up Quality Score.
I'm also going to go through the importance
of what we call Ad Rank
and show you exactly how your Ad Rank is calculated.
I'm also going to show you exactly how Google determines
how much you pay when someone clicks on one of your ads.
And lastly, I'm going to show you some examples
of when you can and when you cannot ignore
a low Quality Score.
So without further ado,
let's dive into this section,
which is personally one of my favorites.