Instructor: So now we've gone through the four main types
of different ad extensions you can use,
it's time to look at exactly how you can add those
to your ads in your Google Ads account.
So to add an ad extension,
it's very, very simple.
All you need to do is go over to Ads & extensions
on the left-hand side.
Give that a click and expand the menu
and then simply click Extensions right here.
You're going to want to make sure you click Extensions
and not Automated extensions
as that is going to take you to a different option.
And just to add a little bit of clarity as well,
automated extensions are essentially what Google
add automatically when you don't have
any extensions sets up.
Now Google doesn't always pick the best extensions,
so I highly recommend you actually go ahead into Extensions
and create your own extensions.
So let's go ahead and give Extensions a click.
And as you can see,
we have three main options.
Create Sitelink Extension which gives you
the submenu below your ad.
We have Create Callout Extension
and we have Create Call Extension as well.
So these are the three that Google give you by default.
However you can scroll down a little bit more
and click this icon right here, Create Ad Extension,
and then you can see the full list of extensions
that you have available.
So let me go ahead and show you
step by step exactly how you create an extension
for the four types we've just covered in the last video.
So let's start off with the first ad extension
which we covered which was Sitelink extension.
So let's go ahead and give this a click.
And as you can see,
we have an example screenshot on the right
which shows you exactly what you are creating
which is obviously a sitelink.
So let's go ahead and create some sitelink text.
So if we follow Sue on our previous examples
of using the website HSD Online to create our ad,
we can go ahead and pick some other site links
which would be relevant to our ads.
So if you remember,
we are actually create an ads all to do with ceiling fans.
However I can have similar products as sitelinks
such as a desk fan, extractor fan, pedestal fans,
and so on and so on.
So when creating sitelinks,
you want to make sure that they
are relevant to the main search.
So as my main search is about ceiling fans,
what I'm going to do is include similar other products
as the main sitelinks.
So I'll go for desk fans,
so I'll go back to Google ads.
Sitelink text, I'll put in desk fans.
So your sitelink text is essentially the text
that displays on Google.
For description one below,
I'm going to put in high quality fans
that cool you down.
That is a space right there.
And as you can see,
I've gone over the character limit by one.
So let's see if we can
trim this down a bit, high quality fans
to cool you down, that works.
Description two, I'll put another description, recommended.
So go I'll go for powerful,
but small fans for cooling.
Perfect, 35 out of 35.
And then the final URL is going to be the URL
the user lands on once they click this sitelink text.
So that is obviously going to be the URL
all to do with desk fan.
So let's go ahead, click that.
Copy the URL and then put that down as the final URL.
Now this would be exactly the same process
for every other sitelink you want to create.
Now I highly recommend you have four sitelinks.
The reason why I recommend you have four and not two
is when you have four sitelinks,
you essentially get so much more real estate on Google.
So the more real estate you have,
the more likely your ad is going to get clicked
and the more users, inquiries,
and sales you're going to generate.
So for the purpose of this training video,
I'm simply going to go ahead
and create three more sitelinks,
but I'm going to speed up the video
so you don't have to sit there
watching me and getting board.
I'll see you in just a sec.
And just like that,
I've now created four sitelinks in total.
I've gone for desk fans, extractor fans,
pedestal fans, and tower fans.
So now before I scroll to the bottom and click Save,
what I want to do is go to the top of my sitelink extensions
and make sure I add it to the right place.
So when you create a sitelink extension,
you can either add it to your account
which is going to add it to every single campaign
or you can add it to a specific campaign
or you can even add it at the ad group level.
Now as this is a brand new account
and I only have one campaign set up with one ad group,
that is going to be the ad group I'm going to add it to.
Now when you add your sitelinks,
you're going to want to tie it
to the ad group or the campaign
which is most relevant to what the sitelinks are about.
So if I select Campaign,
you can see it's going to ask me which campaign
do I want to attach to these site links to?
So I can go forward domestic fans
which is going to be my only campaign.
However if I go back and actually change that to ad group,
you can see I have my campaign here
and now I can select the ad group I want to apply it to.
However do bear in mind that this ad group
is all about ceiling fans.
So for someone to see these ads,
they would have to type in something
similar to ceiling fans which is quite specific.
And my sitelinks as you can see,
desk fans and extractor fans,
these are quite generic.
So in this instance,
it's going to make more sense to add these sitelinks
to the campaign and not the ad group.
The main reason being
is because I might have multiple ad groups
all within this campaign.
So let me go back and then go over to Campaign.
Select my campaign, and then click Done.
Once you've done that,
you then want to scroll down and click Save.
This is now going to add those four sitelink extensions
over to your main campaign.
And as you can see,
the current status for the sitelink extensions
is currently under review
which just means Google is reviewing the changes we've made,
and they're making sure it all looks good
and it doesn't lead the user to anywhere dodgy
or not mentioning any bad words
which we shouldn't be mentioning,
and so on and so on.
So that is how you add sitelink extensions.
In the next video,
I'm going to show you how you can add a call extension.