Instructor: In this video, I'm going to show you
how you can add a callout extension to your ad.
So it's the same process as before.
Go over to the left-hand side of your Google Ads dashboard.
Give that a click.
Go over to Extensions.
Click the plus icon, and then go for callout extension.
Now, Google will actually give you a bit of information
of what you can use when using callout extensions,
such as show descriptive text, example, free shipping.
Now, if you remember what I said in my slides,
I like to use callout extensions
to highlight things which are unique to my business.
So if I go ahead and click Callout extension,
I'm going to create a new one,
and then I'm going to want to select
where I want to apply this callout extension to.
So in this instance,
I'm going to apply it to the ad group
all to do with ceiling fans,
which is the only ad group I have.
So as I'm applying these callout extensions
to the ad group all to do with ceiling fans,
what I want to do is make sure all
of my callout text is relevant to ceiling fans.
So what I'm going to do now is simply go ahead
and put in some callout text
which is all relevant to ceiling fans.
So I can put in something along the lines
of powerful ceiling fans
that cool you down, to cool you down,
powerful ceiling fans for cooling.
That can work.
Actually, I'm going over. That's 25.
Powerful ceiling fans.
I think that will do for one,
and then we can have free delivery
on all fans.
That's okay.
It's quite generic, but it's 25 out of 25,
so I'll take that because it will take up more space.
Callout text three, again,
let me try and relate this to ceiling fans.
So I can go for
reliable ceiling fans.
Again, this can be a USP to your company.
Obviously, you will know your business better
than I know this business,
as this obviously isn't my business.
But essentially you just want
to highlight USPs about your business.
So I can go back and even put in
free 24-hour support.
So if someone has a issue with a product,
it's good to know that they can get free 24-hour support.
You can also click Add Callout Text
and add as many as you want.
Now, typically I add about four to six callout texts.
And then what will happen, Google will select the ones
which it believes are most relevant
for when someone types in a search phrase
which is similar to our keyword.
So let me go ahead
and put in two more callout text ideas.
So another idea I can use could be quiet ceiling fans.
I can also go for something
along the lines of modern ceiling fans.
Now, just be careful.
Although we want to tie this down to the main ad group
which is about ceiling fans,
you don't want to repeat ceiling fans too many times,
as if you look at all of your callout text,
it's just going to say ceiling fans, ceiling fans,
ceiling fans, which looks a little bit spammy.
We want to keep things natural,
which is why I recommend we have generic ones
in there as well such as 24-hour free support,
free delivery on all fans, and so on and so on.
So once you're happy with all your callout text extensions,
simply go ahead and click Save.
This is now going to go through the same process,
where Google is going to review your callout text.
And again, just make sure you're within the guidelines
and you're not using any hateful or spammy texts
or things like those.
That is it for that one, and in the next video,
I'm going to show you how we can add cool extensions.
I'll see you there.