Narrator: In this video, I'm going to show you
how you can set up call extensions.
So it's the same process as any other extension.
What you need to do is go to ads and extensions
and then click the word extensions below.
And then it's going to load the page
showing all of the extensions you have currently set up
in your Google ads account.
So once you're on this page,
you wanna click the blue plus icon like so,
and then go down to call extension.
Once you're on this page, you're going to see
a few of the same options you've seen before,
such as where do you want to add this call extension to,
do you want to add it to the ad group level,
or the campaign or the account level?
In this instance,
I'm going to go for the account level.
So I want my number to show on all my ads.
The main reason being is because when you view this ad
on a mobile device, it actually takes up a lot more space.
So a lot more real estate on the screen is taken up.
As you had this massive phone call icon
right here below the ad.
So I always recommend you add it like so.
When it comes to the next option for your phone number,
you simply need to enter your phone number.
So for the example of this video, I'm just going to copy
this phone number right here and copy that in like so.
Just make sure you have the right country selected
for your phone number as well.
And as you can see, it says call reporting is turned on.
So what this means is for every time
someone calls your phone number,
Google is going to track that down as a conversion.
Now you're probably wondering, how does Google know
when someone calls my phone number,
as it's my personal phone number?
Well the answer to that question is,
it's because Google uses
a Google forwarding number on top of your number.
So although you enter your number like so,
in your backend of your Google ads account,
this is not the number Google actually shows to the user.
So what actually happens is Google shows
a forwarding number, and when people call that,
that number forwards onto your number
that you put in your Google ads account,
this way they can track all the phone calls
generated from the Google ads.
So once you put in your phone number,
what you need to do is click advance options.
Now it's quite important to go through this
because, you know, really and truly,
when you're setting up any call extensions,
you wanna make sure you create them
in the most optimal way possible.
So you can actually determine
when you want your call extension to show.
Now, let's imagine you operate a business
and it runs from 9:00 AM to 5:00 PM, Monday to Friday.
However, you also generate a lot of sales over the weekend.
So you choose to show your ads on the weekends as well.
However, no one's in the office on the weekends.
So you don't want your call extension
to show on the weekends.
You only want your call extension to show
from Monday to Friday, 9:00 AM to 5:00 PM,
when you have employees in the office.
So in this instance, what you can actually do
is create a schedule that suits your business.
So simply come down to days and hours
and you just select whatever applies to your business.
So in this instance, it would be Monday to Friday.
And you simply put in the time that you have people
in the office to obviously answer the phone call,
which would be from 9:00 AM down to 5:00 PM,
which would be 17:00, like so,
and then you would simply click save.
And that would add a schedule to only show
this call extension during the time that you show.
Now, you can also have a bit of preference
in regards to your device the ads are shown on as well.
I always like to tick the box right here that says mobile.
And this basically means that Google is way more likely
to show your ad to people on mobile devices,
rather than desktop devices.
Now, if you remember, when you have your call extensions
like so, on a mobile device,
when you actually click this icon,
it's going to trigger the call feature on your phone.
However, if you're not on a mobile device
and you're on a desktop, then your call extension
is simply going to look like this.
People are not able to call you from the desktop.
So it's far more effective just to show
your call extensions on mobile devices.
So once you're happy with all the settings you configured
and the schedule for your call extensions to run,
you can simply go ahead and click save.
And that is simply how you create
a call extension for your Google ads.