Instructor: So the fourth extension I covered
was Location Ad extensions.
So to add a location extension
is exactly the same process as other extensions.
You probably can do this with your eyes closed now.
Simply go ahead and click Ads extensions,
go into Extensions
and then give the big blue plus icon a click,
and then simply scroll down and click Location extension.
So like I said in my PowerPoint slides,
you are going to need a verified Google My Business listing
to use this option.
If you don't have a Google My Business listing,
you either need to create one and verify it,
or you won't be able to use this extension.
Now, do bear in mind, like I said,
this extension is typically used for local businesses,
or for businesses
who would simply like to generate more customers
into their actual shop.
So as you can see, once you click Location extensions,
we have two main options;
Find a Google My Business account,
or you can Link to a Google My Business account I know.
So you either need to own your Google My Business account
or link to someone else's.
But either way, the Google My Business account
needs to be verified.
And just to add a little bit more clarification
for those who don't know
what a Google My Business account looks like,
it's simply one of these.
So let's go over to Google and type in ClickSlice,
and you can see on the right-hand side of the page
we have a big Google listing,
which is for our agency website, ClickSlice.
You can visit the website, get directions.
This is essentially what a Google My Business listing is.
So to use a Location Ad extension,
you will need one of these.
So that is very important
a site to take into consideration
before you go ahead and try to add a location extension.
Now, my personal view on location extensions
is that if you do have a Google My Business listing,
then definitely go ahead and add it to your ads
as an ad extension.
If you don't have a Google My Business listing,
then I wouldn't worry about it
as it's not one of the most impactful ad extensions
you can use.
Out of the four I showed you,
location extensions is probably the least effective.
However, like I said, if you have the listing,
definitely go ahead and get it connected.