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Instructor: Conversion tracking.
In this section of the course,
I'm going to go through the basics of conversion tracking.
We'll go in to look at the benefits of conversion tracking,
and we're also going to look at the two main types
of conversions you can use.
And of course, I'm going to show you how you can
set up conversion tracking for both form submissions
and to track phone calls.
This is a really important section of the course.
Tracking your conversions is going to allow you to see
just exactly how profitable
your Google campaigns actually are.
Let's get straight into it.