Narrator: In this video, I'm going to show you
how you can set up conversion tracking
to track conversions from form submissions.
So to do so, all you need to do
is go into your Google Ads account,
go to the right-hand side of the screen
and click tools and settings
and then under the tab that says measurement,
you want to go ahead and click conversions.
This is now going to take you to the page where you set up,
edit and delete all your conversions you configure
in your Google Ads account.
So once you're on this page, what you want to do
is go ahead and click the blue plus icon.
And this is now where we select
what type of conversion we'd like to create.
And this is the section where we're going to select
what type of conversion we'd like to create.
So in our instance, as it's going to be a form submission,
it's going to be website.
So track actions on your website.
You can see the text right there
and soon as I hover over it,
it gives you a list of website conversions
such as online sales, link clicks, page views and sign-ups.
So this is the one for us
so let's go ahead and give this a click.
On this page, we're going to want to create
the conversion action for our website.
So the first option is category,
Select the action you'd like to track.
So if you click the dropdown menu,
you can see we have multiple options.
Do we want to track a sale?
If so, is it a purchase, add to cart,
begin checkout, subscribe and so on.
However, like I said, in this case scenario,
we're going to be tracking a form submission.
So in this case, we're going to want to go
for the one under leads category
and go for this option right here, submit lead form,
when someone expresses an interest in your business
by filling out a form you provide them.
So let's go ahead and click submit lead form.
And then for the value, this is where you determine
how much this conversion is worth to your business.
Now when it comes to determining how much conversion
is worth to your business,
it's going to be a little more difficult
when it comes to form submissions
as if you own a e-commerce store
and you sell a product for $50
and the product sells for $50,
then obviously the value of that conversion to you
is worth $50.
However, when it comes to form submissions,
we need to look at things in a different perspective.
So let's imagine all the data you have
shows you that you convert one in 10 customers
and the average customer spends $1,000 with your business.
This would mean that each conversion is worth $100
as you convert one in 10
and the one person you do convert spends $1,000.
So in this instance, you could go for use the same value
and simply put in the correct currency
where it's USD or pounds so let's go for US dollars
and then simply put in $100 like so.
Now that is telling Google that every time someone
submits a conversion, that is worth $100 to you.
The second option Google gives you
is use different values for each conversion
which is a little bit more complicated
and involves adding dynamic code to your website.
It's not really used that often in the real world
so we're going to skip option two.
And the third option is what I recommend
if you don't know the value of each conversion.
So if you have no idea how much each conversion is worth,
you just go for this one and Google will say
it's actually not recommended.
Just completely ignore that.
You're far better off not using any values
if you don't know the data on your conversion value.
The next option we have below, it comes under count.
So select how many conversions to count
per click or interaction.
So this is pretty straightforward.
If you run an e-commerce store,
you're going to want to go for the top option.
Count every transaction as a unique conversion
because if someone buys five products
from your e-commerce website,
then that should count as five conversions.
However, if you don't operate an e-commerce store
and you want to click form submissions,
maybe you're a service based business,
then you're going to want to go for the second option
which says one
which means if one user submits five different forms,
this is going to count as one conversion.
The reason why you want to use one over every
is because when it comes to leads,
typically the first interaction is the most valuable
and you can see that is actually
what Google says here as well.
The next option Google provides you with
is your click-through conversion window.
So this is how long Google will give the user
before they count it as a conversion.
So if someone clicks your ad, lands on your website
and submits a form on the 28th day,
if you have 30 day selected,
then that will still count as a conversion on the 28th day.
So as you can imagine, the click-through conversion window
is going to be dependent
on what you want to select for your business.
So nine times out of 10, most businesses go for 30 days
and that is what I do across every campaign.
If you are working with clients,
then it's definitely worthwhile asking the client
how long does it take for them
to typically attract a new customer.
Could it be 60 days? Could it be 90 days?
If it is indeed 90 days, then you want to make sure
you reflect that in the conversion tracking.
So for now, I'm going to leave mine at 30 days.
The view-through conversion window
I always leave at one day.
I never really change it and you probably
don't have to change that either.
Include in conversions,
always lead this ticked and make sure it says yes.
This basically means when you have a conversion tracked,
it's going to show it in your overview dashboard.
Attribution model I always leave as last click as well.
So once you set up your conversion settings,
go ahead and click create and continue.
This will now take you to a page
where you need to add the Google tag,
the one we just created, over onto our website
so Google can track all the data.
So we have three different options.
The first is install the tag yourself.
The second is email the tag to someone on your team,
maybe your developer.
And the third is use Google Tag Manager.
So let's go for the first option, install the tag yourself.
So let's go ahead and give this a click.
And as you will see,
Google will give you some information and instructions
on how you can add this tag to your website.
So one really important thing to note
is that when you add this code to your website
which is actually this code right down here,
you know this is a conversion tag
as it has the word conversion in it.
You also need to add your global site tag to your website.
Now your global site tag,
it needs to be on every single page on your website.
Now it's really important to note
that if you already have Google Analytics set up
and you have the code on your website,
then you basically already had the global site tag.
So if that is the case, then you want to go ahead
and go for the second option
and just add the event snippet on your website.
However, if you don't have any global site tags
on your website,
then ensure you have the top option selected
and simply copy all of this code
and add it to the head section on your website
like Google shows you.
So let me head over to one of my websites
and I'll show you exactly how you do that now.
Now do bear in mind for the purpose of this training course,
we were showing you how to set up and run ads to HSD Online.
However, as I don't own this website,
I obviously don't have access to the backend
so I won't be able to add the code to this website.
However, no worries as I'll show you
exactly the same process of what you would do
just over on one of the websites that I own
called Level Finish.
So this is the website I'm going to use
when it comes to adding the Google tags.
So the first thing I'm going to do
is go back over to my Google Ads account
and simply copy all of my global site tag code,
then do a Control + C or Command + C if you're on a MacBook.
Go back to my Level Finish website.
Now I'm going to go into the backend.
So this website is built on WordPress
so the process I'm showing you now
is applicable to WordPress websites.
However, if your website is built
on Wix, Weebly, Squarespace,
you can easily go over to Google and just type in
how to install global tag manager on Wix
or place it by Weebly or Squarespace
and there'll be plenty of instructions.
It's pretty straightforward,
but essentially all you need to do
is add the code into the head section of your website.
So when you're using a WordPress CMS,
you can actually download this plugin
or install this plugin I should say.
It's called Insert Headers and Footers.
This allows you to add code into the head section
or the footer section of your website
without really seeing any code whatsoever.
So it's a really handy plugin.
So once you have this plugin installed on your website
and it's active,
what you need to do is go over to settings
and then go to insert headers and footers
and in the header section at the top so scripts in header,
what you want to do is simply paste in this new code.
So let me scroll down right to the bottom
and then paste in this new global site tag code like so.
Do bear in mind I obviously already have
my own global site tag from Google Analytics
as I already had that set on this website.
However, like I said,
I wanna show the whole process from scratch
just in case no one has Google Analytics set up.
So once you've added that in the header,
what you want to do is scroll down and click save
and then go back to your Google Ads account
and you can see we've now done step one.
So the next step to do is copy the conversion code
onto the page that signifies a conversion.
So let me go ahead and copy this conversion code right here
and now go back to Level Finish.
Let's review our main website.
Let's just take the contact page, for example,
as we have a form submission on this page.
You can see it simply says, "Get In Touch"
and it has a contact form below.
Now remember,
when it comes to adding your conversion type code,
you want to add it to the page which signifies a conversion
so if I was to go ahead and add this code to this page,
it's going to do more harm than good
as any time someone views my contact page,
it's going to mark it down as a conversion
which as we both know, it isn't actually a conversion.
So the page I want to add the code to
is going to be the confirmation page.
However, before I add the code to this page,
I just wanted to go over this Google Chrome extension.
It's called Google Tag Assistant.
So you'll definitely want to go and get this installed
in your Google Chrome browser.
And basically what it does, it shows you all the Google tags
that you have on your website.
So for example, I've already added the global site tag.
So if I go to my contact page
and then click the icon extension
which is this part right here,
you can see we actually have
five tags on this page in total.
And the top two, the ones that end in 574
is going to be the tag we just added.
I know it's a top tag that ends in 574
because if we go back to our Google Ads account,
you can see it's a tag right here, ends in 574.
So it's very easy to tie things up
and actually just check the work you're doing
and make sure it's actually reflected on your website.
So we have five tags in total.
So now remember, like I said, what we want to do
is add the conversion tag on the confirmation page.
So to get the confirmation page URL,
let me go ahead and fill in this form.
So let's put in name, Simon,
email, simon@gmail.com,
message, "Hello. Hi, nice website."
That will do. Blah, blah, blah.
That will do for now and then click send.
And as you can see, the form is going to redirect me
to this confirmation page.
Thank you for submitting your inquiry.
A member of our team will get back to you within 24 hours.
And this is a confirmation URL.
So what I want to do is simply add that conversion code
over onto this URL.
So to do so, I'm going to click edit page.
Now this is going to be the same process
simply across any CMS.
And the way you add the code over to this website
is by simply adding a raw HTML block.
So if I go to front end editor,
so I'm using a page builder called WP Bakery
so WordPress Bakery,
it doesn't really matter what page builder you are using.
All you need to do is add a raw HTML block.
So to do so, I'm going to go ahead
and click the plus icon and search.
I'm going to put in HTML and as you can see,
I have the option right here, raw HTML
so I'm going to go ahead and give that a click.
And in this block, I'm simply going to replace
what we have in the present
and replace it with the Google conversion tag code.
So once I've done that, I'm going to click save,
close the box and as you can see,
it actually doesn't display any text.
And that is correct.
It's simply just something you have
in the backend of your website.
I'm going to go ahead and click update
and then simply refresh the page
just to make sure that our changes have actually
come through live to our website.
And now if we go ahead back
to the Tag Assistant Chrome extension,
you can see we now have six tags on this page in total
and we have a new one right here,
Google Ads conversion tracking.
So this is confirmation that we have indeed
added the conversion track to our website successfully.
And just to further confirm that we have done it correctly,
we can actually go back into our site to the backend editor
and if I was to remove that HTML block,
then that number from six would go down to five.
So let me remove the HTML block like so
so let's delete the code, click update,
make sure our changes are now live.
Let's view the new page, let's view the URL
and then go over to the Tag Assistant.
And as you can see, we now have five tags on this page
and the one that is missing is the conversion tag
which is the one we've just deleted.
So what I'm going to do is simply fast forward this video
and add the code back to the website
and then move on to the next step in our Google Ads account.
So I've now re-added the code back to my website
so if I go back to my Google conversion setup
in the Google Ads account,
I've now added the global site tag
and I've added the event snippet
to the page which signifies a conversion.
So the next thing to do is simply click next
and this is now going to tell you
that you set up conversion tracking.
So let's go ahead and click done
and it will take you to an overview page
of all the conversions you have.
So at the moment I have one conversion
which is submit lead form.
You can rename this or set it up differently
when you first create your conversion
just to make it a bit more detailed.
So I could say lead form
and I can put up somewhere like this.
Contacts, contact page lead form
so now whenever I get a conversion,
I know exactly what page that came from
which is my contact page and it was a lead form.
If I have other contact forms on my website,
I could have pricing page lead form,
I could have service page lead form,
I could have homepage lead form.
And as you can imagine, this will make it super easy
and super organized for you
when it comes to reviewing what pages on your website
are generating the most conversions from your Google Ads.
This stuff is super, super powerful.
The last thing I wanted to go over
is going to be your tracking status.
So at the moment it says I'm verified.
It can take up to three hours for Google to actually verify
that you have set up the tag properly
so don't worry about that for now.
Simply just come back to this page in a few hours
and it will be updated and sorted out.
So now this brings this video to a end.
In the next video, I'm going to show you
how you can set up conversion tracking to track phone calls.