Instructor: In this video, I'm going to show you
how you can set up conversion tracking for phone calls.
So to track conversions from phone calls,
what you simply need to do
is go to the top of your Google ads account.
And then under Measurement,
you want to go ahead and click Conversions.
So the same process as you kind of follow
to create a website conversion.
So once you're on this page,
you can see actually our old conversion
right here for websites.
It's now updated the tracking status
to no recent conversions
which if you remember from the last video,
it actually said unverified.
However that is now verified
and is tracking our conversions
which is really good.
But anyway, moving on, I digress.
To track your phone call conversions,
what you need to do is hit the plus icon.
And then when you're on this page that we saw before,
what you need to do is go for the third option
which is Phone calls,
so track calls from your ads or website.
So let's go ahead and give this a click.
Now we have three different options
which is calls from ads, call extensions, or call-only ads.
We have calls to a phone number on your website.
Clicks on your number on your mobile website.
Now to use the bottom two options,
we need to add some code and a tag to our website.
So we're gonna go for the top option
which is used 99% of the time
which is tracking calls
from call extensions and call-only ads.
So the call extension is what we created
in the last section of the course
and call-only ads we have covered a little bit,
so we're gonna go through that in a bit more detail now
and I'll show you exactly how you can set up a call-only ad.
So let's go for the top option,
calls from ads using call extensions or call-only ads,
and let's click Continue.
And this is going to load the page of where we can configure
what our call action is going to be.
So first things first.
Let's put in our conversion name.
So it's really important to note
that whenever I track conversions from phone calls,
I like to make sure that it's clear in the conversion name.
So what I'm simply going to do
is name this conversion Calls from Ads like so.
The value, again if you don't know the value
of a call for your business,
then you're better off ticking the second option
and saying, do not use a value for this conversion action
However if you do have the data on your business
like in my last example,
you convert one in 10 and the average person spends $1,000,
then you can obviously go ahead
and put in $100 for your conversion value.
However for now I'm going to leave this
at the second option,
do not use a value for this conversion action.
Now for count, you're going to want to go
for the second option, one,
as one phone call should count as one conversion.
For call length, now again this
all comes down to preference.
So enter the minimum length
a call needs to last to count as a conversion.
Some clients we work with say they want this
to be at a three minutes which would be 180 seconds.
Some other clients say it can be just 60 seconds.
So it all comes down to you.
I like to go for 60 seconds,
so one minute as a minute is a pretty good amount of time
to determine whether that is a quality lead.
However depending on what you sell
and how your business operates,
a minute may not be nowhere near enough time.
So this comes down to your preference
and ultimately what you are selling.
For the click-through conversion window,
I leave this at 30 days as usual.
Including conversions, yes, I want to make sure that shows
in my data overview in my Google dashboard.
Attribution model I always leave at Last Click.
So once you've done that
go ahead and click Create and Continue,
and then that is you basically done.
So let's go ahead and click Done.
This would now take you back to your overview page
of all of your conversions.
So now we've created a conversion action
which is going to track all phone calls
that generated from our call extensions.
Now let me go back one
and show you exactly how you can create a call-only ad.
So this is a ad where the ultimate goal
is to generate a phone call
and the visitor cannot click a link
to go over to your website.
So to create a call-only ad,
what you need to do is go over to Campaigns
and then click the blue plus icon to create a new campaign.
Let's go for a new campaign like so.
And once the page loads,
we want to go for Leads
and then make sure we have Search
as a call-only campaign comes under a search campaign.
So select the ways you'd like to reach your goal.
So as we're focused on phone calls,
phone calls is going to be
the main option we want right here.
The next option is to enter our phone number.
So again, just for the purpose of this training video,
I'm going to copy the number that Google actually give you.
So control, C and then control, V
to paste that number like so.
I'm going to go ahead and click Continue
and then go through the same steps we've been through before
which is setting up the campaign.
So the campaign name for this I'm going to call Call Only
because it's a call-only campaign,
and I've simply to give this the name Domestic Fans like so.
We can go into Show more settings
and create a schedule and so on,
but for now I won't do that.
We're gonna target London just for now.
This is absolutely fine.
So of course when you set this up,
you'd make sure you make this custom to your business
which is probably gonna be the same settings
as you'd use for your standard search campaign anyway,
the one that covers all of your standard ads.
We're gonna scroll down to Audiences, Bidding.
Again, we're just gonna put in three pound for now.
Bidding, what you wanna focus on.
Conversions, clicks, impressions, shares.
Again, we've covered this in a lot of detail already.
However I'll go to bid strategy directly
and I'll just go for a Manual CPC for now.
Then I'm going to scroll down
and click Save and Continue,
and this is where I need to create my ad group
and now add my keywords.
Again, all that we've done before.
So just for the purpose of the training video,
I'm just gonna give this a name.
Call Only Ceiling Fans.
This will do for now.
Default bid, just do three pound.
Enter my keywords, I'll just put in ceiling fan.
Then I'll put in modern ceiling fans
and I'll just make these phrase match keywords.
Again, the purpose of this training video
isn't to show you how to set up a Google Ads account.
It's to show you how we actually create a call-only ad.
So let's just go ahead and click Save, Continue for now
just so I can show you exactly what it looks like.
So this is the page that I was trying to get to,
so this is what call-only ad looks like.
So as you can see,
we've got a phone icon like so.
Once you click that on a mobile device,
it's going to trigger
the click-to-call feature on your phone.
So when it comes to filling out this call-only ad
there are a few of the same features,
so your final URL.
Now like I said, when people click this ad,
they aren't gonna land on any URL whatsoever.
However to improve your quality score
which hopefully by now you know is super, super important,
you definitely want to try
and include the keyword in your final URL as well.
So as this call-only ad is targeting
the keyword ceiling fans,
I'm going to want to make sure
that I have that keyword in my final URL.
So what I'm going to do is simply go ahead
and put in website.com,
and I'll put in ceiling fans like so.
It's gonna say it's a fake URL
and essentially I can do website1234.
That should be okay.
What is the problem with this?
To ensure a customer's information
it's corrected, use HTTPS.
Okay, fine, we'll do that, HTTPS.
Like so, there we go, website1234.
We can probably take that bit off.
Website.com/ceilingfans at verification URL.
Again, it's just the same URL above.
Display path, again I wanna try
and get my keywords in there,
so I'll put the ceiling fans.
I can even put the word modern in there
because I'm pretty sure I added another keyword for modern,
so I can go ahead and put modern.
So as you can see,
I'm trying my best to get all the keywords in there
just so I can get the highest quality score possible.
So headline one and two,
let's go ahead and fill that in now.
I'm going to go for keep cool with our ceiling fans.
Oh, one over, I'll take off the S key.
Keep cool with our ceiling fan.
I mean, fans would be better.
Keep cool with our ceiling fan.
Fan would be fine.
Keep cool with our ceiling fan.
Headline two, I'll say order today over the phone.
Remember this is a call-only ad,
so I'm trying to tailor my text
to the person on a mobile device.
The next option is business name,
so you'd put in your business name.
And if you remember,
we're going for the website called HSD Online
so I'll put in HSD Online like so.
Then I'll give a description of the ceiling fans.
Powerful, reliable, low energy, energy efficient,
all those types of words that people want to see
when they're making a purchase for these types of products.
So for now, I'm just going to quickly get on the keyboard
just so I can cover another important element.
Again, just ignore this.
Please don't do this when it comes to your ad.
It's not gonna do you any good whatsoever.
It says call reporting is turned on,
so again this is really important.
This is going to allow us to be able to track
the phone calls we're generating from our ads.
And once you filled in your description
a lot better than mine,
you're going to go ahead, click Save and Continue
and this is going to create your call-only ad.
So it's really that simple.
It gives you a summary of what's actually going on.
You've got your CPC, your bid strategy, your campaign goal
which is to get more leads, your budget.
The location your targeting, the language,
and so on and so on.
So next thing to do is click Continue to Campaign
and that's gonna show you your overview of your campaign
which is the ad group
and all the keywords within it you've targeted
which for me is only going to be these two keywords like so.
So what I'm going to do is just go back to my campaigns
and quickly pause this campaign before it starts to run
and I start spending some money
which you can see has actually happened
for my first campaign already.
I've had 15 impressions
but luckily no one has clicked the ad,
so I haven't spent a penny.
I've got away with that one right there,
so a good learning lesson for you people as well.
So now you're probably wondering, great.
So you set up conversion tracking to track phone calls,
but we've also got our phone call listed
and a call extension,
and now we have a call-only ad as well.
So how can we tell where our calls are coming from?
Good question, if you go over to your tools settings
and go back to your conversions,
you're only gonna notice that you
have one session for calls.
Calls from ad which is a one we set up earlier.
Now if you generate five calls from your call-only campaign
and then generate another two calls
from your call extensions so seven calls in total,
it's simply going to show you seven here in total.
Seven conversion signifies seven calls.
However on this page,
you can't actually dive in and dig into the detail
to see where those calls come from.
So if you would like to see that data
which I highly recommend as it will alow you
to optimize your account a little bit better,
what you need to do is go back
to your main Google Ads account,
and then go over to Campaigns,
and then go over to Segment like so.
Under Segment, you want to go for Conversions
and then click Conversion action.
So this will show you what campaigns
in particular has generated those particular phone calls.
Now do bear in mind,
I actually don't have that set up
as my campaigns haven't generated any calls yet.
But if you did,
then that is how you would see that data.
Now one more thing I just wanted to highlight
before this video comes to an end
is that sometimes people are going to click
your call-only ad and trigger the call feature,
but they aren't going to go ahead
and actually click call on their mobile phone
to start that actual phone call.
So sometimes you might review your data
and it might say it has 10 clicks
but only two calls.
What that means is your ad got clicked 10 times
but only two people
actually went through with the phone call.
Now unfortunately, when it comes to Google Ads,
you pay for every time someone clicks your ad
and not for every time someone
actually connects to you on the phone.
So if you do have 10 clicks,
you're going to pay your average CPC times 10
as you had 10 clicks
and not just twice based on the amount of people
you actually spoke to.
It's going to be based on the total clicks.
This is why sometimes you can see a difference
between the amount of clicks you've generated
in comparison to the amount of phone calls.
So that brings us to the end of this section of the course
when it comes to conversion tracking.
I hope you found it valuable.
Conversion tracking is super important
and will allow you to see
how profitable your Google campaigns are.
I'll see you in the next section of the course
where we're going to walk you through some of the steps
you can use when it comes to optimizing your account
to ensure your ads are performing
in the most efficient way possible.
I'll see you in the next section of the course
and thank you for making it this far
into the course with me.