E-commerce tracking.
In this video, I'll be showing you how you can set up and enable e-commerce tracking in Google Analytics
so you can measure the number of all your transactions and revenue generated by your website.
The first step to set this up is to enable the feature to do so.
Head into your Google Analytics account and then go to admin in the left corner.
Then you want to find ecommerce settings, which is right here, ecommerce settings, and then all you
want to do is simply toggle this from off to on.
Now, as you can see, once we turn it on, we have another option below, which is enable enhanced
ecommerce reporting.
So allow me to go back to my PowerPoint slides to explain the difference between standard ecommerce
tracking and enhance ecommerce tracking.
As you would have saw, there are two main methods of being able to track sales data from your website.
We had the first one, which is a standard ecommerce tracking.
Now the standard ecommerce tracking allows you to measure the number of transactions and revenue that
your website generates.
The enhanced ecommerce tracking, well, it provides you with a bit more information about user interactions
with products on your website, along with the user's shopping experience.
For example, how many impressions your product gets, how many clicks your product gets, how many
people add it to the cart, the whole initiation of the checkout process, transactions, refunds,
literally so much more information.
However, setting them up requires more work and it may include a cost if you were to outsource the
setup.
I recommend that you only set up enhanced ecommerce tracking if you don't have any other tool that allows
you to analyse the customer journey, sales funnel and revenue generation.
Therefore, if you are just getting started with Google Analytics, then I highly recommend that you
just go for the first option, which is going to be ecommerce tracking.
Therefore, if you are just getting started with Google Analytics e-commerce reports, then the standard
option is going to be the best choice.
So let's go back into our account and make sure we don't have enhanced e-commerce reporting on.
Let's go ahead and click Save.
And now that is a first step completed.
The second step to set up ecommerce tracking is to actually add the code onto your website.
Now the great news is that if you are using a shopping platform such as Shopify or Magento, then you
don't have to do any additional steps as they built the platform so that it's very easy to send data
across into your Google Analytics account.
Literally all you need to do is enable those reports like I just showed you how to do.
Then you'll be able to see data in your Google Analytics reports.
The way it works is it uses the standard Google Analytics tracking code that you've already added to
your website.
So ensure once you have the Google Analytics tracking set up, all you need to do is enable the ecommerce
tracking and you're pretty much good to go.
If you are using another platform, maybe WooCommerce, for example, then what I recommend you do is
you go ahead and check out their support documents to see the easy steps to get this set up too.
If you are not using any shop system on your website and you'd like to track all of this data, then
what you need to do is essentially add all of this code manually to your website.
Now there's quite a lot of JavaScript and HTML involved when adding all of these transactional data
to your actual website.
So if you're not familiar with code, then I highly recommend you hire a freelancer to actually set
this all up for you.
It's a pretty standard process, so finding someone shouldn't be too difficult.
The final step to set this all up is to simply go back into your Google Analytics account and just verify
that it's all working.
To do so, you want to go to conversions and then go to ecommerce and then go to overview.
And then after a few days of the data populating, you should be able to log into your Google Analytics
account and see exactly how much revenue has been generated for your website, your ecommerce conversion
rate, your transactions, your average order value.
And you can also see a breakdown of your sales by product as well.
It's literally that straightforward.
A lot of people seem to get really confused and overwhelmed when it comes to tracking all of this data.
But literally all you need to do is ensure you already have the analytics code installed on your website
and then enable the feature and hook the two up together.
And as you can imagine, once you have all of this data in your account, it's going to give you more
insights into exactly how you can optimize your website to generate more sales from your users.
That is it for this one.
Now you know how to set it up.
I highly recommend that you do set it up if you own an e-commerce website and start to take full advantage
of all of the data.