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Instructor: In this section of the course,
we're going to go through campaign optimization.
So this section is again, another really important section,
and it's going to allow you to make sure your campaigns
are running in the most efficient
and profitable way possible.
So some of the things we're going to look at
when it comes to campaign optimization,
is going to be your keyword data.
We're gonna look at your ad data as well.
We're also going to look at what we call device targeting.
And lastly, we're going to look at the times
and the date data.
So this is essentially the times and the day
that your ads run.
So we can review all this data
to see where the bulk of our conversions are coming from
and then optimize our campaign accordingly.
So I'm going to show you exactly how to do that
for all four elements.
Let's get straight into it.