Instructor: In this video, I'm going to show you
how you can optimize your ads
based on the data you have in your Google Ads account.
So to optimize your ads,
what we need to do is first go over to our ads.
So I'm actually in the same ad group
that I was in before in the previous video.
So I've got my same five keywords.
The top one has generated 33 conversions, which is good,
and I've got one conversion down below.
But what I want to figure out now is exactly
what ad in particular is generating those conversions.
Now, remember, whenever we create an ad group,
we always have multiple ads within that,
typically three different ads.
So let me go ahead and go over to Ads & extensions
and then make sure I have Ads selected.
I will now have my three ads displayed
on the left-hand side of the screen,
but of course that is going to be grayed out.
However, we can still see all of the data
on the right-hand side.
I can see my top ad has resulted in 1,734 clicks.
The second ad has resulted in 1,726 clicks.
So again, not too dissimilar at all.
However, if we look at the average cost per click,
we can see for the top ad,
we are paying 63 pence per click.
And for the bottom ad, we are paying 55 pence per click.
So the bottom ad is actually resulting in clicks
which are eight pence cheaper.
And on top of that,
this ad has actually generated 19 conversions,
where the top ad has only generated 13 conversions.
What's really important to note as well that on this top ad,
we spent just over 1,000 pounds, so almost 1,100 pound.
And on the second ad, we spent just under 950 pound.
So to summarize that just in case you missed it,
on the top ad, we spent more money,
were paying more per click, and we've had less conversions
in comparison to the ad below that.
So if we're looking at this
from an optimization perspective,
then this ad in particular is performing better
than the top ad.
And just to confirm that,
we can actually see that from the right-hand column
where it says conversion rate.
So the top ad has a conversion rate of 0.75%,
so less than 1% of people are converting who click this ad.
And the ad below has a conversion rate of 1.10%,
which is obviously a lot more appealing.
So what I could do is actually go ahead to my first ad
and simply pause it and stop it from running
and then create another ad
and test that new ad against this one,
which is performing the best.
So just a word of advice here,
when it comes to creating a new ad,
you literally wanna keep it as similar as you can
to the original ad and then change one variable,
whether that's the first headline, the second headline,
or even the third headline.
Change one variable.
That way if you see an improvement
or even a decrease in performance,
you are going to know exactly what caused that,
as you only change one variable.
So that is how you optimize your ads
to ensure you always have the best ads possible showing
to your potential customers.