Instructor: The third element you can look at
when it comes to optimizing your Google ads campaign
is to go into your device targeting.
So to do that all you need to do
is go to devices on the left-hand side of the screen.
Once you have in an ad group or a campaign.
So let's click devices now.
And as you will see, we have three different options.
We have mobile phones, we have computers
and we have tablets.
So essentially what this page shows you,
is the devices people who are using
when they're actually clicking on your ads
and actually converting into a conversion.
So as we can see, if we review this data,
we have over 2000 clicks coming from mobile devices,
which is actually the bulk
of where our clicks are coming from.
That's come from 90,000 impressions,
almost 91,000 impressions actually.
We have a CTR of 2.24%.
Our average cost per click on a mobile device is 47 Pence
we spent just under 1000 pounds in total on mobile devices.
And that has resulted in 13 conversions.
If we look at the same data for below for computers,
you can see we had only 986 clicks
so less than half of the clicks were getting
on mobile devices,
we had roughly the same amount of impressions,
which basically tells us
the majority of people who see our ads
are more likely to click our ad.
If they're on a mobile device,
our click-through rate for our ads shown on desktops
and computers is only 1.37%.
So a lot less people are clicking our ads
when they're on a computer,
which is almost double than what we're paying
for a click on a mobile device.
The amount we spend on computers and desktops
is just over 800 pounds.
And in total that has led to 12 conversions
with the third and final option of tablets.
You can see we had only 680 clicks.
So just under 700 clicks,
we have a click-through rate of 2.37%.
The average cost per click is 55 Pence.
And we spent just under 400 pound in total,
and that has resulted in 10 conversions.
So let's just run that back to you.
We've spent 370 pounds,
and that has led to 10 conversions.
We've spent 953 pounds,
and that has led to 30 conversions.
So as a result, if you look at the last column,
our conversion rate on mobile phones
is actually less than 1% is 0.62%.
Our conversion rate for users on computers is 1.2%.
And our conversion rate for users on tablet devices
is actually a highest
and stands at 1.47%.
So on the surface level,
when you're comparing mobile phones and computers,
you might look at the CTR and the average cost per click,
and to say Hey, computers is not as good as mobile phones.
As mobile phones has a higher CTR
and we're paying less per click.
However, if you look at the main metric,
which actually matters, which is conversions,
you can see there's actually way more conversions
coming from tablets and computers
than there are in comparison to mobile devices.
So when it comes to optimizing by devices,
what you want to do is literally what we call,
make a bit adjustments
on the device which is performing the best.
So as you can see at the moment,
we already have a bid adjustment of plus 5%,
which is asked basically telling Google.
We are willing to spend 5% more than a maximum CPC
for any bid, which happens on a tablet device.
As we know from our data,
that we are way more likely to convert that click
into a conversion.
When the user is on a tablet device
in comparison to a
mobile device or a computer to edit your bid adjustment,
all you need to do is simply give it a click
and then type in the percentage you'd like to increase it.
Now let's just imagine we found out that
tablets were really, really bad and we had zero conversions.
Then what we want to do is stop our ads from showing
just on tablet devices.
So to do that,
all we do is go over to bid adjustments
where it says increase.
We give that a click,
click decrease and then puts in 100%
and then go ahead and click save
that way Google will not show our ads to anyone
who is using a tablet device.
This stuff is quite powerful.
And when you get tons of data in your ads account,
you are really able to go into the optimization process
and start to optimize your Google ads account like a pro.
That is it for this one.
And I'll see you in the next video
where we're going to go through exactly
how you can create campaign optimizations
based on the days and times your ads are running.
I'll see you there.