All right so let's start.
So this is the first video project that we're going to do together.
So it's a story about the founders of the company Zappos when they validated their startup idea.
So they went to a shoe store.
They made pictures of shoes.
They applauded them online.
And when they got orders they went back to the shoe store.
They purchased these shoes the packaged them and then they send them to their customers.
This way they managed to validate their startup idea without taking any risks.
So let's reproduce this little animation here.
Also you will be able to download all of my slides for every project at the end of each project.