High end congratulations for having completed the three video projects I hope you enjoyed creating them
all along.
So in this section we're going to cover everything that I didn't get the chance to talk about during
the project and also recap the important things to remember.
So let's start with the compromise between design quality and productivity.
So design is very important and it really depends on the purpose of your video and what you will use
it for.
Generally speaking ugly videos are always bad.
A lot of viewers quickly lose interest when videos are not beautiful but they don't necessarily have
to be overly fancy either.
The more attention you pay to design the longer it will take you to create your videos and you will
soon encounter a problem of productivity.
So you will have to make a compromise is that the level of quality really necessary for what you're
using your video for.
Let me give you an example right now I'm doing an online course and as you can see my design right now
is extremely basic.
And this course itself already has about 4 hours of content.
Some of my other courses are done fully was PowerPoint videos and their design is average but it's still
more beautiful than the standard of most online courses.
So if you look at the overall market of online courses like here on Judy when instructors use slides
instead of their head or screen casting the design level is very low but it doesn't prevent them from
getting great reviews and selling a lot of their courses.
Why.
Well the answer is very simple.
In online courses the content is key.
It's not about design.
If you have great design it's nice to have feature which will slightly differentiate you from most of
the other courses.
It will give you a competitive advantage but if your content itself is already great you probably don't
need to spend that much time on visual design.
Students will love the course because they are learning useful stuff.
However if you take two courses which have exactly the same quality of content then the one which has
better design will sell more.
Now on the other hand if you're doing a corporate presentation video to explain how a certain product
works or you're making a promo video you definitely need to put great focus on design.
That's because you have to make an impact.
The videos must be efficient.
That's why you'll focus both on content and visual design and you can do that because these kind of
videos are relatively short.
Anywhere between two and ten minutes but you can't apply the same level of visual design to an online
course where you have several hours of video.
That just makes sense.
And so then the minute you have YouTube videos what level of design do you need for them.
Well it really depends on your age.
There are some very competitive niche where the visual design is very high but most of it is average.
There are countless YouTube channels which have millions of subscribers and they use average visual
design in their videos.
Once again they just have good content and their design is clean right so clean is the main keyword
here and concept that I'm trying to convey to you for online courses and most YouTube videos.
You don't need to make overly complex and fancy video design but it must be clean.
And of course the content is always key and there are several guidelines to follow in order to avoid
the basic mistakes that many video creators do.
Unfortunately most people have no clue about basic design principles but they tried to be creative and
they end up creating messes flights which don't look cohesive at all.
And trust me I was originally very bad at design and even today I don't consider myself good at it.
I just applied the principles that I've learned over time but I still don't have that design creativity
in me that I know some people have.
So it means that whatever your level in design you can also learn how to reach an acceptable level.
Just like I did not let me show you some of my own examples so you understand what I'm talking about.
Here's one of my YouTube videos on my channel about startup strategies and it's about areon the business
model innovation.
This particular video is rather popular.
It's very well ranked in search results and has a relatively high and consistent audience retention.
So I structured my script in a nice condensed way to keep people's attention and interest throughout
the video.
But in this course I'm talking about design.
So let's analyze the visual design.
As you can see it's pretty basic.
I created the business model canvas and I'm adding icons and titles to it as I'm explaining Ebony's
innovation strategy and when I need to get out of the business model itself.
I use screenshots or simply very big images that take all the video space that's mainly it.
There are some other illustrations that I created but really nothing fancy on this video itself.
It's just clean and concise.
It makes sense.
Then I have a similar kind of video where I'm talking about Amazon tinder and Spotify business model
innovations.
And here I did use some basic graphics with icons are those timelines and titles so that the viewers
easily understand what I'm saying.
And now if you watch this video this stuff will seem easy to do for you because now you know how to
do that.
Since you've taken this course so yeah these graphics are easier to do.
They're not even as elaborate as the projects that we did in this course and that's because this is
exactly the level of graphics that I need to produce in order to have good enough YouTube videos that
people like while not spending an outrageous amount of time to create them.
Right.
So we're back to that balance between the time you spend creating these videos and the results you get
from them.
So always think about who you are doing this video for.
How competitive is that niche in terms of video design and how demanding are the viewers when it comes
to the visual complexity of your animations.
But even if it's slow like an online courses you should still strive to have clean visuals right.
Remember the word clean.
And finally you will also realize that once you come up with a certain design concept the first time
you can then reproduce similar video or some much faster all the next times because you will reduce
that concept reduce the colors the fonts the styles the icons the infographics that you created et cetera.
So now let's see all the guidelines that you should follow in order to have that minimal clean design
of that I'm talking about.