So let's start with what is LinkedIn?
I mean, we all know it's a social media platform, but it's a little bit more than that.
It is the number one professional networking site globally.
There's nothing that compares to LinkedIn in the context of professional networking.
There are many other sites out there that come close to it.
You know, Facebook and YouTube and Instagram and Snapchat and even Tik Tok I have a new appreciation
for.
And there's Quora and there's read it and then there's Slack, etc., etc. But nothing compares to LinkedIn
as a professional networking site.
Today there are over 847 million people on LinkedIn and still for the last ten years plus it's about
two new members per second that are joining LinkedIn.
There are over 60 million companies represented in some way or another on LinkedIn.
Many with a complete LinkedIn company page.
Many have showcased pages.
Some have school pages or university or education pages as well as their business page.
And this is a really good statistic that's still pretty consistent that about 25% of all LinkedIn members
show up at least every other week on LinkedIn.
Sounds like a low number, but that actually is a pretty decent number.
Shows a fair amount of activity with the LinkedIn members.
It is an important online platform for those who want to develop a professional presence, a real network
of target audience and influencers and peers, and build a reputation based on their activities, their
engagement, and their content.
I truly feel not only because I'm a trainer or LinkedIn, but because I get value from using LinkedIn.
That is an important business tool again for business and career transition or job search and anybody
in any level of business professional role, lots of different roles and lots of different industries
B to B and B to C should have a presence on LinkedIn.