So why should we use LinkedIn as a business tool?
It's an important conversation.
So refer to the previous slide.
And LinkedIn is rich in business professionals who are looking for other business professionals.
LinkedIn is rich and business leaders who are looking for their peers and looking for trusted resources,
business owners and even influencers.
People who play in different sandboxes with different toys play work in different industries and different
roles, who you could make a connection with and get introduced to other people who are important to
you again in your business or your career.
When you build your LinkedIn profile properly, you can show up in a Google search on page one, if
not near the top of page one.
And I do.
Often.
Not always.
Because of the way I've built my LinkedIn profile and because of the way I use my LinkedIn profile,
which, by the way, is no different than what anyone else can do.
Why is LinkedIn as a business tool?
Because when you build your LinkedIn profile properly, your target audience can determine who you are
and how you are relevant to them based on the words that you use, which should be words that resonate
with them and their needs.
Years properly, you could build a LinkedIn network that can become an important portal to connect with
other LinkedIn connections again.
Relevant to your business.
Relevant to your goals, relevant to your career.
Lastly done properly.
Usually LinkedIn is a business tool.
You're content and you're engagement on other content can amplify your brand and show your target audience
what you are capable of doing and how you can create value for them.
Why should we use LinkedIn as a business tool?
Again, 847 million people to new people every second.
Lots of conversations relevant to lots of roles, lots of industries, lots of businesses, lots of
activities that often you can find the conversations and the people that are relevant to you and relevant
to your goal through LinkedIn.