So how do we get started?
If you haven't already built a LinkedIn profile, it's pretty easy.
First of all, I highly recommend that you use Google Chrome or Mozilla Firefox.
I'm not confident that on a regular basis, Safari and Microsoft Edge can create the environment or
manage the environment that you need to be able to use social media, including LinkedIn, effectively.
It's simple.
If you haven't started already, go to LinkedIn.
Create an account.
Use your personal email address.
You can add your business email address later.
Use a unique password.
And by the way, if you're not using a password management application, I strongly recommend you do
that.
I use LastPass, but pick something that you trust and use it.
Follow the initial prompts to get started.
And then once you've gotten your profile started, you started connecting with people you know already.
Then come back to this course and follow this course because I'll help you go to a whole nother level
of build in your LinkedIn profile.
So if you're going to use LinkedIn as a business tool, you need to understand the settings and privacy
and even the terms of services.
LinkedIn.
I recommend you read the user agreement.
I recommend you read the privacy statement.
I recommend you review the settings and privacy pages of LinkedIn and adjust them to fit your business
or career needs.
One of the big things I do is turn off all the email alerts.
I don't need them on my LinkedIn on a regular basis.
Understand this information.
Understand the options that are available to you.
Can help you get the greatest value out of using LinkedIn as a business tool.
By the way, as I just said, I turn off all notifications and email.
I don't need them because I'm in LinkedIn on a regular basis, but I really strongly encourage you to
read the user agreement.
Read the Dos and Don'ts section.
Read the privacy statement.
So you are clear as to how LinkedIn will use the information that you put in their system.
By the way, most of what they do is anonymized, and most also most of what they do is align whatever
advertisements come into the system.
They align them to you so that they're more relevant.
So don't ignore those settings, set them up so that you get the best of value.