Let's talk about LinkedIn search best practices.
So here are ten little tips that can help you with that.
Number one, focus your LinkedIn search on your target audience and their influencers.
It's important to go look for the people who are important to your business or your career.
Practice using the search filters.
You can show them to you.
I can tell you all about them.
But it's not until you start practicing that you understand how to use them.
Seth Godin says focus on the smallest viable audience.
And I say, do the same thing with LinkedIn search.
So drive your search down to smallest, viable audience, either by industry, by location, by role
or or some of all of that.
Because then you're going to create a search results list that you can actually work.
If it's too big, it's too overwhelming.
You'll never get through it.
So drive it down to something small and then keep track of what you search for.
So you search for something a little different next time.
Number four experiment with Boolean Search.
Boolean search is where you can use boolean operators of or and and and not in uppercase letters in
various spaces, various places on in LinkedIn search, including the search bar, including some of
the keyword searches in in the search filters practice using them, see what works for you and what
doesn't, and maybe practice a little bit more.
Number five.
Now, not only can you search for humans, but you can also use LinkedIn search to search for companies,
services, events, courses, posts.
You find all kinds of content on LinkedIn that can be beneficial to, again, your career journey or
your business.
So don't just look for people, look for other types of information that's in LinkedIn that you can
pay attention to.
Follow, subscribe to, be a part of and read, etc., etc..
Number six, when you create a search result, never click on someone in that search result.
Never click on a company.
Instead, keep your search result window in front of you and right click on what you want to look at
and open it in a new tab that will keep your search results window clean and up to date right here and
bring that other data up in other windows, other tabs so you can go work that do whatever you need
to do in that process.
Close that down and come back to your search results.
Great way to be efficient using LinkedIn search.
Experiment with Google site search.
This is also a powerful way to do searching and LinkedIn.
You don't actually have to be logged into LinkedIn do that.
So you could do a site search for a LinkedIn member's, LinkedIn companies, LinkedIn events, etc.,
etc. and you can find them in a Google search.
Really a useful tool for just another dynamic of searching in LinkedIn.
Number eight periodically review who viewed your profile and see who are these people maybe also view
look at who your page followers are or your profile followers are.
Who are these people?
Someone follows your company or someone follows your personal profile.
They may be really important to you because they felt the desire to pay attention to you.
So when you're looking and searching, you go look at this information and figure out what's going on
and why are they paying attention to me?
Why do they look at my profile again today?
Maybe there's a reason.
Nine.
There's also the people also viewed section of your target audiences profiles.
I've actually turned it off on mine, but where it's left on, for those who don't know how to turn
it off, it could give you some insight as to who are these people relevant to your target audience.
They may also become your target audience.
They can be an influencer.
So look at that.
People also viewed when you're looking at someone's LinkedIn profile, you may be excited to find something
of interest, something new, something relevant.
My last tip for LinkedIn search is if you're serious about getting value from LinkedIn search, you're
serious about prospecting, you're serious about researching.
Then you're likely going to need to pay for business premium or sales navigator so that you get unlimited
profile views as well as some other useful tools as well.
Because LinkedIn Search will shut you down with what's called the commercial use limit.
If you search, if you view too many LinkedIn profiles from the search page in a particular month,
but if you're paying for LinkedIn premium at any level, then you get unlimited profile views through
search.