Some LinkedIn company page best practices if you have the ability or if you are managing your company
page, here are some best practices for you to consider.
Number one, use all of the sections available on a LinkedIn company page to present your business and
what your business does to your target audience.
Don't miss out on an important field in your company page.
Review your key employees that are associated with your company page and make sure they are connected
to your company page and go look at your CEO, your CFO and your CFO and your marketing professional
and your sales leader, and make sure their profiles are in fact connected to your LinkedIn company.
Make sure they have a LinkedIn profile.
Use the overview section to tell your target audience not about the history of your business, but rather
what you do for them.
What does your business do and how does it create value for its clients?
The report.
Put your phone number, your business phone number on there.
Put your business website on your LinkedIn company page.
You and your company will be more successful.
The more accessible you are to your target audience.
You get 20 specialty fields or specialty values on your LinkedIn company page.
Figure out what those different specialties are.
Figure out the variations of those if you don't have 20 and make sure you have 20 specialties.
The more information you put here, the easier it is for LinkedIn to align you with your target audience
when they're searching for your company.
If you have 25 plus employees, consider using what's called my company tab or the workspace content
section of your company page so that your employees can see what's going on.
This information is only for your employees, not for anyone else.
So consider using that.
So you bring your employees into your company page and give them more value.
Give them information that they want to be able to find.
You have three hashtags on your company page.
Put those hashtags again.
Make those hashtags that resonate with your target audience.
Or if there's a long term standing, branded hashtag that you've been using for forever, or you plan
to use forever, then put that on there and use it often.
You must have a square logo.
Kind of hard for some companies who have a vertical or a horizontal logo, but create a square logo
and put that on there their put your banner image.
So an image.
This doesn't need to be a branded image.
Maybe it is, but the very least needs be an image that resonates with your target audience in the context
of who your company is.
Number nine, customize your tagline and focus it on the target audience.
By the way.
Also customize the company page URL and make sure it doesn't have a bunch of dashes or even LLC in there.
That's really important in your URL.
Customize that company page URL maybe so it aligns of all the other online sites that you have for your
business.
Number ten.
Have I said this enough?
Review the spelling, review the grammar and all the content on your company page as well.
You do not want your ideal client, your best client, your target client to look at your company page
and see some ridiculous spelling that will diminish your brand with them.