So LinkedIn articles and newsletters, a whole nother area of LinkedIn worth understanding, even if
you are not going to start becoming a writer.
LinkedIn articles which are long form blog posts written in LinkedIn.
You write these from your personal profile or your company page.
They are the core component of LinkedIn newsletters.
But before you start writing articles or create a newsletter, you need to understand what is important
to your target audience, what stories, what knowledge, what information resonates with them that
they want to read.
And you could from either again from your LinkedIn company page as an admin or as a content admin or
from your LinkedIn home page as an individual, you can click on write an article you want to use a
relevant banner 1280 by 720 size that you have permission to use.
Pay attention to copyright laws.
Do not violate them.
You use an article title that tells the reader what to expect.
What is this article about and why is it important to them?
Maximum 150 characters.
You need to write in your own style, in a style that hopefully appeals to your target audience.
Don't try to be someone else.
Be yourself, but be sincere.
Be honest and transparent.
Yes, you can include images and hyperlinks and other content, maybe videos and YouTube videos that
you embed in there through a link, etc., etc. that adds a value.
Adds value to the story.
And then once you've written your article, you can create a newsletter again.
You have to have content creator mode enabled in your profile to be able to do it.
But if you're going to create a newsletter, you better plan on writing it on a frequency that you can
sustain because your audience is going to expect to see it.
They're going to want to see it.
LinkedIn articles and newsletters are useful if you like to write and if you're willing to invest the
time to do it effectively.