So there's lots of areas of LinkedIn that you're going to want to understand and consider using.
Here are some of the key areas.
First of all, it starts with your LinkedIn profile.
This is where you build your presence and you tell the viewer who you are and what you can do.
Then you'll want to learn how to use LinkedIn networking and LinkedIn messaging, how to manage your
LinkedIn invites, how to send a LinkedIn invite.
And then what do you do after you connect?
And then how to use the different tools within LinkedIn messaging like the messaging on desktop, LinkedIn
messaging on mobile, how to send an audio message, a video message, send attachments, etc., etc.
that create the greatest level of communications between two people or more than two people.
You're going to want to understand how to use LinkedIn for content, for sharing content, for posting
content, and then also how to engage.
And why is it important to engage on LinkedIn?
Engage on other people's conversations.
Be a part of other people's conversations, rather than relying on starting the conversation.
Always yourself.
You're going to want to learn how to use LinkedIn search so that you can look for the companies, look
for the people, look for the content, look for the groups that are relevant or of interest to you.
Another key area is LinkedIn company pages.
Now it's not for everybody, but if you manage a company, if you are an owner, if you're a small business
owner or if you're in a marketing department, you don't want to understand LinkedIn Company page so
that you get the greatest value out of managing a company page and using a company page to engage with
your target audience.
Going to understand LinkedIn groups.
Are they as important today as they were five years ago?
And if not, how do you get value from them?
Just the same?
And then there's LinkedIn articles and LinkedIn newsletters.
It's also LinkedIn creator mode, which will open up the door for you to do LinkedIn Live and LinkedIn
audio events.
These are the key areas of LinkedIn, and in this course we will touch on all of these and we'll give
you some introductions, some insights on how to use all of these different areas.
Now, subsequent courses that I'll have online will dig deeper into building a profile, deeper into
building a network, deeper into building a brand, deeper into using the other tools, articles, newsletters,
LinkedIn, Live and LinkedIn audio.
These are the key areas that you need to at least understand.