Let's talk about some engagement, best practices for engaging on LinkedIn.
Again, we give you ten best practices that can help you.
We'll look at these again later on.
Number one, my edict or one of my edicts never do, say, or engage in any way on social media or LinkedIn
that you don't want to be seen, heard or perceived of in life.
Don't make that mistake.
And by the way, remember this.
It's right behind me.
It all starts with a conversation.
Number two, follow the 9010 rule when you're engaging, 90% of your content should not be about your
business or you.
But rather give your target audience, give your viewer content, information, ideas, perspective,
knowledge that they can benefit from when they read it or see it.
And by the way, if you do that, then you can 10% of the time it can be about your business.
Post on LinkedIn to your personal profile on your company page no more than once a day.
Now there are lots of people who have different perspectives.
I get that there are lots of different perspectives, but post LinkedIn is not the only thing you have
to do.
There are other things that you have to do, so don't post more than one today.
And when you do post, don't give your viewer or your target audience the same stuff over and over again.
Give them diverse content, give them articles, give them videos, give them pictures means give them
graphs, maybe do a poll.
Or now that a kudos post, a document, a LinkedIn article, whatever, mix it up because you never
know what kind of content resonates the most with the different people you're connected with.
So mix it up so different people can find what they're looking for.
And while you're posting, you need to also engage, very deliberately engage on relevant content way
more often than you post content.
I would say engage four or five, six times a week, maybe a couple of times a day, but engage on content
that's highly relevant to your target audience.
Engage on content that they may find valuable, maybe even engage on their content in meaningful ways.
By the way, this is the best tactic for LinkedIn engagement over anything else.
I get this, a lot of people on LinkedIn, they'll say words like this, oh, my God, that doesn't
belong in LinkedIn.
That belongs on Facebook.
And I don't necessarily agree with that.
I think my LinkedIn network, the people who I have, the greatest relationship, they want to know
who I am as a person as well.
So there's not that wrong with every now and then sharing something publicly personal.
And by the way, publicly personal is not about the ingrown toenail.
Probably personal is about something that you're excited about as a human.
And by the way, there's nothing wrong with a humorous post every now and then.
That's a really good friends of mine who do a Friday Dad post.
Yeah, they're corny, but it shows that you're human to do what every now and then, not often.
So that your LinkedIn network, especially your target audience, discovers that you are human.
Number seven.
Pay attention to what posts that you share that your target audience enjoys.
Maybe some specific style of post, maybe a specific topic, maybe a broad set of topics.
But you want to pay attention to what your target audience likes the most and what's the most interest
to them.
And this is called social listening, because if you're listening to what your target audience is engaging
on and what they engage on of yours, then you're going to have a better idea of what more to give them.
Number eight, minimize the use of the like button.
I'm just not a big fan for the most part of hitting the like and using any of the emoticons that are
associated with the like button on LinkedIn.
I know for a fact that my comments are much more impactful.
My comments are much more useful to my target audience.
Misunderstand me.
It's okay every now and then to bump into like button, let someone know you saw it.
But it's not going to build your brand.
Your words are what builds your brand.
Number nine, never hijack a post.
If you see a post and you jump in there and you make that post all about you.
That's called hijacking.
If you make the post all about something that's relevant, but not the same thing, that's called hijacking
and that's disrespectful.
You don't want people to do that to your post.
Don't do it to others.
So when you engage on a post, keep the conversation relevant to that post, and people will trust and
respect you more.
Number ten again, check your grammar, check your spelling when posting and commenting and replying.
Can I use I haven't told you this.
I use grammarly.
I don't pay for Grammarly, but I use Grammarly.
It does help me to make sure I don't make ridiculous mistakes.
Then engagement is a vital part of growing your brand on LinkedIn.
Don't miss out on that.
Get involved, participate, share, get into conversations, engage directly with people.
You'll find that that gives you the greatest value when you're using LinkedIn as a business tool.