Groups.
I mentioned groups before.
I'm not a really big fan of groups that really don't create as much value as I'd like, but I don't
ignore them.
I mean, here's a group where I do volunteer work and then you can see that there's not a whole lot
of new content in this group, just not a whole lot.
Nobody really uses it.
But it is interesting.
690 members, I go show all go look and see who's in this group.
Maybe there's somebody in this group that I want to have a conversation with.
And this, by the way, is fairly new.
I can look for people in the group and by location, by current company, by industry or by school.
I can only search by name, but I can narrow down by location, company, industry and school.
Pretty cool.
Worth understanding if you're in groups where your target audience hangs out.