First of all so if you this for me and 48 percent of Linked-In access is from mobile devices what does
that mean to you.
It means that you've got people who can maybe considered early adopters of technology as a big tech
audience on Linked-In and you need to be aware that you know these people are how do access Linked-In
quite regularly on the move.
So that may be quite responsive if you're reaching out to people who might not have to wait that long
before they actually get back to you.
And likewise we encourage you to download and install the Linked-In app if you have a Blackberry or
Android device or iPhone.
Then you can download the apps and access your Linked-In content on the move.
And again the fact teams 40 percent of Linked-In users check their account daily.
So again you've got engaged audience who certainly tightly linked in platform very seriously.
And interestingly enough 67 percent of users of Linked-In earn over 65 per year.
So what does that mean.
Well essentially means that e-tailing with a lot of decision makers a lot of senior role people are
also on Linked In search not just plans for recruitment consultants or Albe or so or salespeople people
you've got a lot of boys you've got all of the facility managers Martin directors finance director CEOs
PR communications people and all sorts will dive into that and a lot more detail as we work our way
through this course.
Currently there are 277 million members on LinkedIn and Linked-In and two new members join Linked-In
every single second and Linked-In is also available in 200 different countries so whether you're planning
on targeting very local businesses within a 10 or 15 mile ride history whether you're looking at are
and Ricci and when you're looking into reaching out to a big multi national audience.
Linked-In really is the number one place for any business to business on networking activities.
Interestingly léontine is also the U.K.'s 10th most popular Web sites.
You might be thinking that's no great surprise.
We hear about links in all of the time which is very true of course we don't.
But if you consider the use of Wellington it's only really available to professionals really and the
domestic person is not really going to be that interested in it and there's only a certain type of professionals
that tend to use Linked-In as well for example.
We don't see many trend people on LinkedIn or on there but we don't see too many things we don't see
too many teachers we don't see too many doctors or medical doctors.
But as you can say you know it's competing with some really really big players in the marketplace.
Google took her you kind of com Facebook YouTube BBC by these are all what we would expect to be in
the top 10.
But of course Linked-In is in there as well.
What does that mean.
It means it's a very very well-trafficked site it means that people come back to the site regularly
for more updates and news and relevant information.
I'm going to show you how you can capitalize on that as we work through the course.
Name one of the real benefits of Linked-In it does equal true reach.
And what we mean by that is if you look here's an example with my own personal link to an account you
can see here that I have three thousand one hundred forty eight first degree connections.
That means I'm connected to three thousand one hundred forty eight people on liberty.
That in itself is a pretty large network.
It's not the largest by any stretch of the imagination the most connected person on LinkedIn has over
30000 connections.
However it is a relatively large network and it may be more than some more all of you that are listening
to this class have currently and that's absolutely fine I'm going to say and you can build it up to
that sort of level if that is what you wanted to achieve.
What's most important though is of those three thousand one hundred forty eight people give me access
to just over two point eight million of the professionals that we've listed with that they're called
second degree connections.
Now that means that these 2.8 million people are connected to one or more of them all three thousand
one hundred forty eight first degree connections.
This is essentially allowing me to open up the address books and little black books of all of my first
degree connections.
I'll show you in a light module exactly hydroxy or exactly why that's important and how we can really
capitalize on that.
Additionally those first and second degree connections are the numbers of those of Bolstad with the
amount of group connections or group member connections that I have.
So I'm early member of a limited number of groups these days but that gives me access to an additional
400 24000 people in league thing.
Heck I don't know about you whether you are South professional or high or professional whether you own
your own buildings or what your objectives are for using the team.
Also I can promise you even the more people that you have access to the better chance you've got to
succeed in whatever your objectives are.
You know it used to be a case of it's not what you know it's who you know.
Well it's very much a case of it's not who you know but who knows you and the best way to get your name
out there and promote yourself either as an individual or as a brand or as a business is to make sure
that we've got a very wide very deep and very open network.
We'll discuss more about that as we move through linked instruction.