In this lecture we're going to look at being able to use LinkedIn to increase traffic to Web sites and
blogs increase fans or followers on other social media networks or maybe increase the amount of views
you are getting on your YouTube video.
Essentially what we're going to be talking about is integrating linked in with other digital assets
that you may have owned media platforms.
I give you an example of how this works is dead simple.
You go to lagta in when she gets the Linked-In home page click on the profile tab and you say my profile
is all loaded up.
I mean just get rid of that and it's really quick an easy step.
Navigate to the Contact Info tab and then more options open up.
Yes you could import your e-mail address your phone number your address and your Skype which are all
recommended by the way.
Because ultimately if we're handling team we want to be able to be contacted by potential or prospective
clients or buyers or job hunters or whatever it is that we're using Linked-In for.
So it's really important we make eye contact details easily visible and accessible to these other users.
However the bit that I wanted to talk to you about here is the bit that it says right here visible to
everyone on LinkedIn.
Underneath that we have an opportunity to add our Twitter user ID or our Twitter handle.
So it's always a good idea if we're using Twitter to make sure we make the best use of this space in
our Twitter handle right there.
Next we've got an option for we chat and right underneath here these are the three primary ones really
you can see it says Web sites where it says Web sites.
I've got the titles.
Digital Marketing Agency digital consultant and the contrarian if I click on edits I'll just show you
how you go about doing this when you have your Linked In profile for the first time or if you haven't
made any changes to this section you will find these defaulted to things like personal Web site company
website blog RSS feed and portfolio.
However if none of those are really suitable for you what I suggest you do is change all of these fields
to other and then use some sort of descriptive wording or maybe even key words that will then link through
to your websites your blog or YouTube channel or whatever it is you want to link to.
Here we can see that I'm using the term digital marketing agency and it links through to blue ethos
dot com which is a small digital licensee.
Underneath that we have digital consultants which links the way through to my own personal domain.
Then we have the ad contrarian which links through to the ad contrarian blog which is a great blog if
you're interested in marketing or advertising.
I suggest you read pretty much everything that Bob Hoffman writes.
He's a really really great guy very experienced in the industry and he writes an absolutely hilarious
advertising blog as you can get probably guessed from the name of it.
He's quite a grumpy contrarian sort of character and provides some really good valuable insights into
marketing and advertising.
But I digress.
And the important part here is to make sure that we set each of these fields to other we use keywords
and descriptive words to give the user who's looking at your profile a real reason to click on them
or at least tell them exactly what they'll be getting when they click there.
So if you use the keyword phrase digital marketing agency to link through the agency that's nice and
descriptive of use the term digital consultants link through to my own blog again it's nice and descriptive
It tells them more about me then you could choose to use 10 reasons why.
If you're trying to promote a piece of content for example it say you have a blog post on 10 reasons
why you need to do X Y and said you could actually put that in that in this column here where I've got
digital marketing agency you could put 10 reasons why you need to do X Y and said people will see that
they'll become intrigued and hopefully click through to the blog post that you're trying to promote
or the video that you want them to watch.
It's a really great opportunity to increase and integrate linked in with your other digital channels.
Increase the amount of links that you get to these profiles.
Obviously this is not a search engine optimization course but again it's a keyword targeted back link
to the Web site for those of you that are interested in ACA or search engine optimization.